The Evolution of Selling

We’re at an important moment in the evolution of retail sales. The world has shifted online completely. Trellis is ready to arm sellers with the tools and knowledge to be successful in the world of e-commerce. Are you ready to compete in the current era of selling?

Physical

Brick and mortar retailers and brands with storefronts and traditional supply chains

Hybrid

Physical businesses that offer online portals to early-adopter e-commerce consumers

Conventional

Online sellers that rely on early-generation digital marketing tools

Intelligent

Online sellers that make every decision using real-time data, AI and digital automation

gradient arrows from Trellis dark purple to Trellis fuchsia pink
gradient arrows from Trellis dark purple to Trellis fuchsia pink

The Evolution of Selling

We’re at an important moment in the evolution of retail sales. The world has shifted online completely. Trellis is ready to arm sellers with the tools and knowledge to be successful in the world of e-commerce. Are you ready to compete in the current era of selling?

Physical

Brick and mortar retailers and brands with storefronts and traditional supply chains

Hybrid

Physical businesses that offer online portals to early-adopter e-commerce consumers

Conventional

Online sellers that rely on early-generation digital marketing tools

Intelligent

Online sellers that make every decision using real-time data, AI and digital automation

gradient arrows from Trellis dark purple to Trellis fuchsia pink
gradient arrows from Trellis dark purple to Trellis fuchsia pink

The Evolution of Selling

We’re at an important moment in the evolution of retail sales. The world has shifted online completely. Trellis is ready to arm sellers with the tools and knowledge to be successful in the world of e-commerce. Are you ready to compete in the current era of selling?

Physical

Brick and mortar retailers and brands with storefronts and traditional supply chains

Hybrid

Physical businesses that offer online portals to early-adopter e-commerce consumers

Conventional

Online sellers that rely on early-generation digital marketing tools

Intelligent

Online sellers that make every decision using real-time data, AI and digital automation

gradient arrows from Trellis dark purple to Trellis fuchsia pink

You were made for this moment. So were we.

We’re founded and run by experts who have spent their careers optimizing sponsored ads, developing e-commerce algorithms, designing online platforms and helping businesses like yours grow. Meet our team.

You were made for this moment. So were we.

We’re founded and run by experts who have spent their careers optimizing sponsored ads, developing e-commerce algorithms, designing online platforms and helping businesses like yours grow. Meet our team.

You were made for this moment. So were we.

We’re founded and run by experts who have spent their careers optimizing sponsored ads, developing e-commerce algorithms, designing online platforms and helping businesses like yours grow. Meet our team.

Our team

Fahim Sheikh

CHIEF EXECUTIVE OFFICER

A Trellis co-founder, Fahim leads the company’s day-to-day operations and go-to-market strategy. He has more than 20 years of experience in global sales, business development and software development, working closely with customers and partners to build technical and commercial solutions. Fahim has spent the past 15 years in sales and business development roles in North America, Europe, Asia and Africa. He was instrumental in building the Asia–Pacific business for BTI Systems, a Canadian start-up that was acquired by Juniper Networks in 2016.

Krishna Vemulapali

CHIEF PRODUCT OFFICER

A Trellis co-founder, Krishna leads the company’s product development strategy. He has more than
20 years in the high-tech industry, building and leading tech startups ranging from those in telecommunications to those in e-commerce. Most recently, Krishna led product management and engineering for an e-commerce analytics platform at 360pi (acquired by Numerator), which was considered the top e-commerce analytics platform used by Hewlett–Packard, Best Buy and Wayfair. He holds several U.S. patents.

Denis Leclair

VP ENGINEERING

Denis is an accomplished engineering leader and strategic thinker bringing more than 20 years of experience in enabling business growth through efficient delivery of innovative products and solutions. Denis’ focus and passion is in leading cross-functional engineering teams in building autonomous real-time digital control and optimization platforms leveraging AI and rich telemetry. His products have translated to commercial successes ranging from initial product launches for early-stage startups to next-generation platforms for Fortune 50 service providers. 

Amanda Hawco

DIGITAL MARKETING EXPERT

A Trellis co-founder, Amanda is a digital marketing professional with more than 12 years of experience in search-engine marketing. She has been responsible for annual marketing budgets of over $20 million and worked with several businesses on their digital advertising strategy, planning and campaign optimization. Amanda works closely with Trellis customers to deliver high-performance advertising campaigns at scale.

Dan McCarthy

CHIEF FINANCIAL OFFICER

Dan has 40 years of experience working with entrepreneurs in technology and venture-backed enterprises. Since 1982, he has executed the CFO function at various companies, including Senstar (security products), Prior Data Sciences (mission critical software for aerospace and defence), ProMIRA Software (enterprise software), Gallium Software (command and control product) and LiveQoS (network software).

Our team

Fahim Sheikh

CHIEF EXECUTIVE OFFICER

A Trellis co-founder, Fahim leads the company’s day-to-day operations and go-to-market strategy. He has more than 20 years of experience in global sales, business development and software development, working closely with customers and partners to build technical and commercial solutions. Fahim has spent the past 15 years in sales and business development roles in North America, Europe, Asia and Africa. He was instrumental in building the Asia–Pacific business for BTI Systems, a Canadian start-up that was acquired by Juniper Networks in 2016.

Krishna Vemulapali

CHIEF PRODUCT OFFICER

A Trellis co-founder, Krishna leads the company’s product development strategy. He has more than
20 years in the high-tech industry, building and leading tech startups ranging from those in telecommunications to those in e-commerce. Most recently, Krishna led product management and engineering for an e-commerce analytics platform at 360pi (acquired by Numerator), which was considered the top e-commerce analytics platform used by Hewlett–Packard, Best Buy and Wayfair. He holds several U.S. patents.

Denis Leclair

VP ENGINEERING

Denis is an accomplished engineering leader and strategic thinker bringing more than 20 years of experience in enabling business growth through efficient delivery of innovative products and solutions. Denis’ focus and passion is in leading cross-functional engineering teams in building autonomous real-time digital control and optimization platforms leveraging AI and rich telemetry. His products have translated to commercial successes ranging from initial product launches for early-stage startups to next-generation platforms for Fortune 50 service providers. 

Amanda Hawco

DIGITAL MARKETING EXPERT

A Trellis co-founder, Amanda is a digital marketing professional with more than 12 years of experience in search-engine marketing. She has been responsible for annual marketing budgets of over $20 million and worked with several businesses on their digital advertising strategy, planning and campaign optimization. Amanda works closely with Trellis customers to deliver high-performance advertising campaigns at scale.

Dan McCarthy

CHIEF FINANCIAL OFFICER

Dan has 40 years of experience working with entrepreneurs in technology and venture-backed enterprises. Since 1982, he has executed the CFO function at various companies, including Senstar (security products), Prior Data Sciences (mission critical software for aerospace and defence), ProMIRA Software (enterprise software), Gallium Software (command and control product) and LiveQoS (network software).

Our team

Fahim Sheikh

CHIEF EXECUTIVE OFFICER

A Trellis co-founder, Fahim leads the company’s day-to-day operations and go-to-market strategy. He has more than 20 years of experience in global sales, business development and software development, working closely with customers and partners to build technical and commercial solutions. Fahim has spent the past 15 years in sales and business development roles in North America, Europe, Asia and Africa. He was instrumental in building the Asia–Pacific business for BTI Systems, a Canadian start-up that was acquired by Juniper Networks in 2016.

Krishna Vemulapali

CHIEF PRODUCT OFFICER

A Trellis co-founder, Krishna leads the company’s product development strategy. He has more than 20 years in the high-tech industry, building and leading tech startups ranging from those in telecommunications to those in e-commerce. Most recently, Krishna led product management and engineering for an e-commerce analytics platform at 360pi (acquired by Numerator), which was considered the top e-commerce analytics platform used by Hewlett–Packard, Best Buy and Wayfair. He holds several U.S. patents.

Denis Leclair

VP ENGINEERING

Denis is an accomplished engineering leader and strategic thinker bringing more than 20 years of experience in enabling business growth through efficient delivery of innovative products and solutions. Denis’ focus and passion is in leading cross-functional engineering teams in building autonomous real-time digital control and optimization platforms leveraging AI and rich telemetry. His products have translated to commercial successes ranging from initial product launches for early-stage startups to next-generation platforms for Fortune 50 service providers.

Amanda Hawco

DIGITAL MARKETING EXPERT

A Trellis co-founder, Amanda is a digital marketing professional with more than 12 years of experience in search-engine marketing. She has been responsible for annual marketing budgets of over $20 million and worked with several businesses on their digital advertising strategy, planning and campaign optimization. Amanda works closely with Trellis customers to deliver high-performance advertising campaigns at scale.

Dan McCarthy

CHIEF FINANCIAL OFFICER

Dan has 40 years of experience working with entrepreneurs in technology and venture-backed enterprises. Since 1982, he has executed the CFO function at various companies, including Senstar (security products), Prior Data Sciences (mission critical software for aerospace and defence), ProMIRA Software (enterprise software), Gallium Software (command and control product) and LiveQoS (network software).

Equip your business with the tools, knowledge
and attitude to compete online.

Contact us

Equip your business with the tools, knowledge
and attitude to compete online.

Contact us

Equip your business with the tools, knowledge
and attitude to compete online.

Contact us