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Getting to the right ACoS

There is no single right answer to the question “what is the right ACoS?”. We recommend the following:

  • Start by getting a complete view of your other cost of sales outside of advertising
  • Decide on the target profit margin you need to achieve to consider your business successful.
    * Consider your advertising goals when deciding how much profit margin to reserve. For example, all else being equal, you should reserve less profit margin for an initial product launch as compared to a mature product with pre-established organic rank
  • The remaining available margin can then be allocated to advertising (ACoS) to achieve your sales volume goals

ACoS Calculator

Fill out the form below with your product price as well as associated costs and the calculator will provide a target and breakeven ACoS.