What’s your Return On Merchandising Spend (ROMS)? Find out more

  • Platform
    Back
    • Advertising

      Benefit from smart, AI-powered ad scaling for your listings.

    • Dynamic Pricing

      Set automated pricing using the power of machine learning.

    • Workflow

      Optimize multiple e-commerce campaigns with one click.

    • Content

      Let our algorithm generate SEO-rich content for you.

    • Promotion

      Harness cutting-edge software to drive higher conversions.

    • Market Intelligence

      Gain access to game-changing data and dashboards.

    “I am able to automate the implementation of data-driven decisions.”

    Tobi O, Luxe Weavers
    Read success stories

    Ready to get started? Book a demo

    PricingChat to sales
  • Solutions
    Back
    • Growing brands

      Small team? Let us to be your virtual CMO.

    • Established brands

      We help seasoned marketers automate tedious decisions.

    • Agencies

      Turbocharge your clients’ ads, giving you room for more business.

    • Brand Aggregators

      Optimize your investment and prepare for a profitable exit.

    "In less than 4 weeks, Trellis was able to increase our ad sales by 88% and reduce ACoS by 14%"

    Pet Peppy
    Read success stories

    Ready to get started? Book a demo

    PricingChat to sales
  • Pricing
  • Marketplaces
    Back
    • Amazon

      Sell more on the world's largest eCommerce marketplace.

    • Walmart

      Optimize your listings with the world's largest retailer.

    • Google Shopping

      Reach more customers through the world's most popular search engine.

    “For a data guy, I also knew that AI and machine learning were the answer to my ability to successfully advertise on Amazon.”

    Map Sherpa
    Read success stories
  • Resources
    Back
    • Blog
      • What Determines Your Amazon PPC Cost
        Trellis Supercharges the 4Ps of Marketing With the World’s First  Merchandising Platform for Amazon Sellers
        Trellis Launches the First  4P Platform ...
        Selling on Walmart Marketplace
        Selling on Walmart Marketplace is Easier...
        Press Release: Trellis to Provide Supercharged Walmart Advertising With Best-in-Class AI and Automation
        Trellis to Provide Supercharged Walmart ...
        Read All
    • eBooks
      • Advanced Amazon PPC Strategy eBook
      • Ecommerce Quadrants: Interlock Your Amazon Growth Strategy
      • Subtle Art of Pricing Amid Economic Downturns
      • Real Data Rundown: Increasing Ad Spend During BFCM
    • Success Stories
      • Walmart Advertising Software Case Study
        Case Study: 12X Luxe’s Sales With ...
        Software For Agencies
        Case Study: World Products Increases by ...
        Sponsored Brands Video 101: Harness the ...
        Trellis Case study
        Case Study: +147% sales using PPC Automa...
        READ ALL
    • Free Tools
      • Amazon Listing Quality Check – Arch
      • Amazon Keyword Research Tool – Matrix
      • Amazon PPC Strategy Tool – Beam
      • Amazon ACoS Calculator Tool
    • Platform News
      • Trellis Supercharges the 4Ps of Marketing With the World’s First  Merchandising Platform for Amazon Sellers
        Trellis Launches the First  4P Platform ...
        Press Release: Trellis to Provide Supercharged Walmart Advertising With Best-in-Class AI and Automation
        Trellis to Provide Supercharged Walmart ...
        Control With Automation
        A New Automation Experience: Gain More C...
        Trellis Corporation Raises $1.5M In Seed...
        READ ALL
    • Guide to Merchandising
      • Merchandising Manifesto

    Ready to get started? Book a demo

    PricingChat to sales
Login Schedule a demo

Author: Esmail Hanif

Amazon PPC

What Determines Your Amazon PPC Cost

Many sellers new to Amazon Ads wonder how

Esmail Hanif March 20, 2023
Selling on Walmart Marketplace
eCommerce

Selling on Walmart Marketplace is Easier Than You Think

Entering a new marketplace as a seller can

Esmail Hanif February 28, 2023
Selling on Walmart vs Amazon Marketplaces in 2023
Amazon PPC

Selling on Walmart vs Amazon Marketplaces in 2023

When it comes to selling on online marketplaces,

Esmail Hanif January 27, 2023
9 Reasons Why You Should Sell on Walmart Marketplace in 2023
eCommerce

9 Reasons to Sell on Walmart Marketplace in 2023

Despite the slowdown in demand due to the

Esmail Hanif January 12, 2023
Launching a product on Amazon successfully is challenging, especially in today’s uncertain market. According to Marketplace Pulse, Amazon has around 6.3 million total sellers, with over 2 million active sellers last year. Thousands of products are launched every day, leading to fierce competition. Surviving in such a competitive market with changing trends and dynamics requires strategy and adapting. A successful launch also requires a process. It is not always a matter of listing your product, but how you launch and persistently market the product. If you are new to Amazon selling or have already been selling on Amazon, you will find out what strategies will work in 2023 for a product launch. Product Research The first step is evaluating the product, the target market, and the competitors. It is crucial to do product research and validate the product before launching one. Product research means analyzing the fundamentals of the product such as market demand, profitability, suppliers, delivery, and the target audience. No matter what type of seller you are, private label, dropshipper, or retail arbitrage, product research validates the chances of the product being a success. Even the most advanced sellers understand the importance of product research and spend time, money, and resources in identifying one. Here are so important aspects to focus on when doing a product research Determine Cost & Profit Price factors heavily into Amazon product ranking and in some cases, winning the buy box. While you don't always want to be the cheapest retailer, you should provide the highest value in the product to still earn profits. Determining your competitors' prices and identifying potential ACoS can be a good start to understanding if the product will be profitable in the future. However, there are various pricing strategies to execute depending on the product type. You can start to determine your pricing by understanding your manufacturing and sourcing cost. Product Sourcing Product sourcing and related supplier logistics have also become a huge factor since the pandemic. Sometimes access to the best supplier with a high-quality product can be the key differentiator for a successful product launch. Some common methods of sourcing products for Amazon include Alibaba.com, dropshipping, auctions, online arbitrage, and various marketplaces. However, if you already working with suppliers, manufactuers, or sell in a particular category, yo can utilize the relationship to create more creative products to stand out from the competition. If you sell trending products, then your research phase neeeds to be quicker to get ahead of the market. The top-selling categories on Amazon are dynamic and will change with the seasons and trends. You can get more ideas for your new products or existing ones through keyword research. Keyword Research Using keywords that resonate with your products is essential to increase the ranking and sales on Amazon. You can use keyword research tools to search specific keywords you want. Usually, there are two goals of keyword research; understanding the competition and the volume of searches. By using both, you can understand if the keyword is too saturated. Try our listing analyzer to see what keywords you should be using. Content Optimization Once you know what products and keywords to focus on, you can start your product listing which includes the SEO factors, A+ Content, and the brand story. SEO: Title, Bullets, and Description The SEO component may not necessarily help with the initial launch, but an optimized product listing sets up the product for long-term success and better organic ranking. The product name or title is a critical measure of relevance for Amazon and search engines. It should match the physical packaging of the product and grab customers' attention. Check the Amazon product title requirements and follow the criteria to avoid missing out on the best practices that can lead to search suppressions. Bullet points also contribute to the visibility of the product. Use your keywords in the bullet points to improve the chances of ranking higher. Additionally, descriptions should have detailed information about the features and usage to enable customers to identify, evaluate, and purchase the products. It is here that you should highlight the specific product information that does not appear anywhere in the listing. Product Images + Video Adding images and videos of your product in your listing improves your customer experience and will surely increase the overall conversion rate. Images and videos allow you to display information in a more visual way. The customers will discover the benefits and features faster and more interactively. For videos, you can add a compelling call to action at the end to encourage the viewer's purchase after completing the Video. Try out Trellis’ built-in video maker and create product videos within minutes. A+ Content Using Amazon A+ Content (formerly Enhanced Brand Content) is the perk sellers enjoy after signing up for the Amazon Brand Registry. It enables you to tell your brand story with enhanced images, product comparisons, infographics, and more visual ways to display features and benefits. A+ Content can increase your conversion rate anywhere from 10% to 200%. Marketing Once you have an SEO-optimized product listing with A+ Content, marketing becomes more cost-effective. Especially when you use the right marketing strategies. Some of these strategies include: Promotions Instead of sitting and waiting you can launch your product with the Amazon Promotions feature to push your products, increase reviews, and generate early sales. This includes the use of coupons, deals, discounts, and more. Promotions can be especially effective in combination with Amazon advertising. PPC Amazon Ads can boost your product visibility, get quick traffic, and help you rank higher organically. Improving your ranking takes time but sending traffic to products speeds up that process by helping Amazon see the value your product brings to its customers. Even if you have a newly launched brand, Amazon PPC campaigns are the best bet to ensure both product and brand visibility. If you don’t know how to create Amazon Ad campaigns manually, then try auto-campaigns. They can help you create campaigns quickly using bidding strategies and top-performing keywords. If you are a more advanced seller that wants to take market share away from your competitors you may want to automate your Amazon PPC. Social Buzz Outside the Amazon ecosystem, social media is another great tool to promote your Amazon products. Consumers constantly share information, reviews, ideas, and questions about eCommerce products looking for social proof. To create a buzz about your product, you can use social media influencers to send traffic to your products. Amazon also offers an Amazon affiliate program to motivate influencers to make a percentage on every product sale. Analyze The Amazon product launch strategy does not stop after promoting your product. The ranking doesn't hold forever, and your traffic stream from other channels will drop with time. It is best to continue analyzing your product performance to keep taking steps towards making sales and growing the business. A/B Testing After launching the product and all the marketing campaigns, your click-through rate and conversion rate can help you identify what to improve on. Through A/B testing, you can check what target keywords and ASINs performed well. Advertising automation can help you analyze and optimize campaigns faster. Whereas for the overall listing, you can evaluate the title, main image, and pricing through click-through rate. As you improve the appeal of your listing you can increase your conversion rate by adjusting your A+Content and increasing reviews. Reviews Making sales is not enough when selling on Amazon. You need to make sure to collect reviews along the way. More positive reviews will potentially increase the conversion rate giving consumers a sense of trust. If you get negative reviews, make sure you acknowledge, and accommodate with better customer service. Poor reviews can also help you understand the areas you need to improve upon. Therefore, striving for positive product listing is going to be an ongoing journey. Consequently, better reviews can help you with a more cost effective PPC campaign and likely do better than one with fewer positive reviews. Inventory Managing inventory and analyzing sales velocity is something many sellers struggle with, especially after the pandemic and uncertain supply chains. Always estimate your sales and prepare to restock your inventory ahead of time to avoid delays. While it is common to feel tempted to wait until the last minute, you risk running out of inventory before replenishing. An effective inventory management can help mitigate the risk of running out of stock and negatively impact your product rankings and sales. If you want to maximize your profits while on low inventory, learn how Dynamic Pricing works. Wrapping Up All the above steps in the Amazon product launch guide should help you launch successfully, rank higher, and generate more sales. Thorough product research will save you money in launching the right product. A well-optimized product listing will convert traffic better and set it up for long-term success. Marketing products through various channels can send relevant traffic with purchase intent. And, analyzing the results through testing and optimizing can make the product launch a continued success. For products that you have already successfully launched try growing them with the Amazon Flywheel. If you want to launch your product using automation, Trellis can help you create Amazon Ad campaigns and optimize for growth. Book a demo with us today to get started.
Amazon PPC

Amazon Product Launch Guide 2023

Launching a product on Amazon successfully is challenging,

Esmail Hanif December 15, 2022
6 Goal-Based Amazon Marketing Strategies for 2023
Amazon SEO

6 Ways to Boost Your Amazon Marketing Strategy

The kingpin of the eCommerce world, Amazon, has

Esmail Hanif December 7, 2022
Train your Amazon VA to Manage PPC in 6 Steps
Amazon PPC

Train your Amazon VA to Manage PPC in 6 Steps

Advertising is a huge part of all growing

Esmail Hanif November 29, 2022
Amazon Flywheel
Advanced PPC Strategy

Amazon Flywheel: Growth Framework for eCommerce Sellers in 2023

Amazon is undoubtedly the hottest marketplace in eCommerce.

Esmail Hanif November 25, 2022
The Subtle Art of Pricing Amid Inflation
Advanced PPC Strategy

The Subtle Art of Pricing Amid Inflation

Inflation seems to be on an endless upward

Esmail Hanif October 20, 2022
https://staging.gotrellis.com/blog/amazon-advertising-manual-automatic/
Amazon PPC

Trellis vs Manual Amazon Ad Campaigns: How to Save Time and Money?

Automation can save you a ton in advertising.

Esmail Hanif October 17, 2022

Sell more With Trellis

Book a Demo

Subscribe for growth tips and tricks straight to your inbox.

Facebook Instagram Linkedin Twitter Youtube

Get Started

  • Schedule a Demo
  • Sign Up
  • Pricing

Product

  • Advertising Automation
  • Dynamic Pricing
  • Product Content
  • Promotion

Solutions

  • Growing Brands
  • Established Brands
  • Agencies
  • Brand Aggregators

Company

  • About
  • Partners
  • Contact Us

©Trellis Corporation 2023

•  Privacy Policy •  Terms and Conditions

cross