Introducing Trellis Self-Driving PPC

by | Sep 8, 2020

Self Driving PPC

Are you one of over 2 million online sellers overwhelmed dealing with suppliers, keeping your listings up to date, managing inventory, and organizing shipments? On top of that, are you also kept busy dealing with your Amazon campaigns

It’s a common problem amongst sellers. Amazon was supposed to provide folks with the freedom to be your own boss, yet often their road to financial independence consists of 15-hour daily grinds, with a majority of this time spent juggling PPC campaigns. The entrepreneur in you wants to keep fighting but, regardless of whether you cut your losses or find a way to reduce your workload, you know something has to change. 

Technology is integral to our everyday lives, changing the way we navigate everything from communication, commerce and travel, education and health. It’s a topic of regular discussion around the globe: how will artificial intelligence (AI) continue to impact our lives? It’s up to us as sellers to take advantage of this shift. AI makes it possible for machines to learn from experience, adjust to new inputs, and perform mundane tasks to streamline operations. Using these technologies, computers can be trained to accomplish specific tasks by making data-driven decisions. So, why can’t we leverage AI to make our Amazon journey easier?

The good news is, we can. 

AI Meets PPC 

Getting your PPC campaigns to the desired target ACoS takes time, expertise, and a whole lot of experimentation. We’re sure you’ve watched countless videos, taken courses or discussed the secrets of running a successful PPC campaign with other Amazon sellers. You’ve also likely spent countless hours getting your campaigns to perform from an ACoS standpoint. The trouble is, Amazon has this knack of throwing you a curveball.

Running and managing PPC campaigns on your own requires frequent maintenance and manual adjustments to optimize performance and ward off competitors. While your PPC campaign may seem like a small part of your overall business, once you start putting the pieces together, you realize how big of a job it really is. Between keyword discovery and harvesting, bid and budget optimization, analytics reporting and more, you soon realize you’ve bitten off more than you can chew.

Luckily, advances in artificial intelligence are pushing us towards an economically feasible solution for managing sponsored ads, allowing sellers to sell more and faster, minimizing ACoS by bidding on smart and profitable keywords. 

This is where Trellis comes in, a solution for e-commerce merchants who are looking to maximize sales by making those smarter, data-driven decisions through software. With keyword discovery, harvesting and bid optimization all integrated into one holistic solution, sellers don’t need to deal with excel spreadsheets or multiple tools. When you work with Trellis, all you need to do is simply connect the software to your Amazon account, enter your goals, and hit go!

Efficient, Immediate, and Effective

Self-driving PPC like Trellis handles a lot of the heavy lifting. Based on your listings, it will automatically discover keywords, manage and monitor your campaigns, and continuously adjust based on market conditions. Best of all, Self-driving PPC like ours requires no human intervention! The software is predictive and adaptive to its environment, optimizing and personalizing the experience to suit each individual product in your portfolio.

Using AI that mimics human behaviour and learning patterns, we deliver autonomous sponsored ad campaigns that are independently programmed to carry out your intentions. Trellis’ PPC software is operationally efficient, reliable, and remarkably adaptive. It’s a great way to mitigate the complex setup and management tasks required to run your PPC campaigns, subsequently maximizing your sales.

In short, Trellis is a  blind-spot-monitoring, emergency braking and lane-keeping assist system for your sponsored ad campaigns. Think it’s too good to be true? Think again. Self-driving PPC software like ours was made for you. Let us focus on automating and optimizing your PPC campaigns so you can focus on the other aspects of your business. Contact us to learn more today!

by | Sep 8, 2020