Your sharpest strategist's judgment reaches the campaigns they personally touch. The rest get a lighter version, run when someone finds the time. Qore turns that judgment into a Skill and runs it across every campaign the same way, on schedule.
Built on Trellis · 500+ brands and $1.4B in ad spend managed · Qore is in open beta
It is the two or three people whose judgment you trust with a campaign: the ones who know what good looks like, catch the leak first, and hold the line on margin. Their edge is not effort. It is the playbook in their head.
They know which search term is waste and which is a bet worth keeping, without pulling a report to be sure.
Every campaign they run clears the same bar, on the same cadence, whether or not anyone is watching.
The steps are real and repeatable. They have just never been written down where anything else can run them.
Their judgment only reaches what they can personally touch. Everything downstream of that shows up in three places.
The recurring work (negation, budget checks, wasted-spend sweeps) waits for a free afternoon that rarely comes. The backlog is always someone's Friday.
The campaigns your best person touches do well. The 40th campaign gets a lighter version, and the gap compounds week over week.
Your sharpest people spend the day firefighting the same checks instead of the work only they can do. When one takes leave, it all backs up.
If your best person's judgment could run on every campaign, on time, the same way each run, the three costs above go away. That is the whole idea behind a Skill.
The recurring checks run on a schedule instead of waiting for a free afternoon. The Friday backlog stops forming.
Every campaign clears the same bar, not only the ones your best person had time to reach. The gap stops compounding.
The standard runs without them in the loop, so they stop firefighting the same checks and can take their leave in peace.
That is the theory. Here is what it looks like on a real campaign.
Describe the check in plain words. Q turns it into a workflow you can inspect and lock, then run on every campaign.
The per-campaign inputs (lookback, TACoS goal, thresholds) travel as parameters, so nothing gets rebuilt.
Save the Skill, share it across your team, and every campaign runs the same standard. The rigor no longer depends on who caught the campaign, or on which ones are new enough to still get the careful treatment.
Same judgment. The difference is where it lives, and how many campaigns it can reach at once.
You don't need a documented process. You need the instinct behind it. Q asks the questions and turns your team's best judgment into a Skill you can inspect and run.
Tell Q the call you would make and why: which terms feel like waste, when a bid is too high, what "good" looks like on this campaign. Q asks the follow-ups and shapes it into a workflow. No SQL, no Python, no written SOP.
Q assembles a node graph you can read: every data source, every step, every action, on screen. Nothing hidden, every step editable.
Once it is right, you lock it. A locked Skill runs deterministically with no model at runtime. No prompt drift. The same inputs produce the same output, every run.
Daily, weekly, whatever cadence you set. On your approval it can adjust bids, pause or unpause campaigns and keywords, negate targets, update budgets, and set temporary bid boosts.
What Q builds, and what you lock
The edge was never having AI. It is what you encode.
Raw Claude or ChatGPT can run the analysis once. Everything below is the part that a chat window leaves to you.
On your approval, a locked Skill takes real actions on the campaign. It does not stop at a dashboard.
Campaign creation is not part of Skills yet. Skills act on the structure you already run, they do not launch new campaigns. And Skills take their actions through Trellis as the bid manager of record: if a second bid tool is live on the same account, it can overwrite those changes. One system holds the wheel.
If the same good work has to happen across many campaigns and keep happening, this is for you.
A book of brands and more SOPs than hours to apply them evenly. Encode the playbook once and hold every campaign to it.
One person sets the standard. You want it running on every SKU, not only the ones that senior person has time to touch.
You already wired up a Claude or ChatGPT workflow, and then felt it drift, cost tokens, and live in one person's head.
If you just need a one-off answer, Ask Q or a raw LLM will do fine. Skills earn their keep when the same work repeats across campaigns and across weeks.
See it work on your own account, or take the playbook first. Start at whatever depth suits you.
Sign up, connect an account, and install a Skill. The first run gives you a real result before you schedule anything.
See it free →The checks a good operator runs across a profitable account, in one free guide. We will email you the PDF.
Get the guide →Open Qore free and watch your first Skill run on your own account. No card, no commitment.
Open beta · free to tryThe full set of checks that keep an Amazon account profitable, the ones a sharp operator runs by hand. They fall into six streams:
A free PDF, yours to keep. We will email it over.