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Picture of Caroline Powell

Caroline Powell

The Leslie Knope of Digital Marketing. With over 10 years of experience in eCommerce and digital marketing, Caroline focuses on driving strategic growth for Trellis as well as online brands of all shapes and sizes. She holds a B.B.A. from the University of Georgia, and you'll find her calling the Dawgs every Saturday during football season. When she isn't developing comprehensive marketing strategies, you'll find her taking dance classes, walking her dog, or reading thrillers.

Content written by this author:

eCommerce Merchandising

Impact-Driven Growth: Prioritizing to Win on Amazon

As you’re building your business, there are so many different directions

Caroline Powell May 22, 2025
Advanced PPC Strategy

Measuring Marketing Impact: A Guide to eCommerce Incrementality Testing

The “growth at all costs” mindset has undergone a fundamental shift.

Caroline Powell May 6, 2025
Advanced PPC Strategy

7 Strategies to Get More Out of Your Top Placements

If we had a magic wand, we’d wave it to grant

Caroline Powell April 24, 2025
Advanced PPC Strategy

Amazon Custom Audience Advertising: 3 Ways to Drive Incrementality

Last year, Amazon announced that sellers can now use Amazon Marketing

Caroline Powell March 25, 2025
eCommerce Merchandising

Ego-Free eCommerce: The Power of Expert Partnerships in Brand Positioning

As a brand owner or brand creator, it’s easy to keep

Caroline Powell March 13, 2025
Dynamic Pricing

Dynamic Pricing on Shopify: 7 Essentials for a Profitable Strategy

The pressure is on for Shopify merchants. Ad dollars are being

Caroline Powell February 25, 2025
Advanced PPC Strategy

How to Optimize Your Advertising Across a Wide Range of Products

Balancing advertising budgets across multiple products isn’t easy. But as PPC

Caroline Powell February 18, 2025
Advanced PPC Strategy

eCommerce Resolutions: 9 Healthy Habits for a Profitable Year

This year, there’s one prediction we know will come true: eCommerce

Caroline Powell December 23, 2024
eCommerce Merchandising

5 Must-Know eCommerce Predictions for Future-Ready Sellers

The world of eCommerce is always changing. Instead of focusing on

Caroline Powell December 17, 2024
Amazon SEO

Understanding Share of Voice vs Share of Shelf on Amazon

If you’re like most brands and sellers, you’re used to keeping

Caroline Powell December 10, 2024
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Impact-Driven Growth: Prioritizing to Win on Amazon

As you're building your business, there are so many different directions you're pulled. Advertising, branding, logistics, hiring...the list goes on.

How do you find the time to prioritize?

Beyond prioritizing your workload and resource allocation, how do you prioritize the products in your catalog? Whether you're a multi-million dollar corporation or a mom-and-pop shop working on your first million, knowing how to spend your time makes all the difference.

Trellis' Head of eCommerce Growth Sriteja Srivatsavai and The Ambr Group's Chief Revenue Officer Aneesha Rao dove deep into prioritization and resource allocation for facilitating impact-driven growth.

In this LinkedIn Live, our panelists discussed:

  • Product Potential: What was a time you misjudged a product's potential? Whether it was a brand you worked on or one you've been watching, what methodology were you using to determine its potential success? When did you realize you were wrong?
  • The Pareto Principle: How ingrained is the "80/20 Rule" in your business? Is it a hard and fast rule for resource or budget allocation? What about applying a "Head-Tail Analysis"?
  • Resource Allocation: With limited resources, what metrics or models are you utilizing to ensure efficient allocation?
  • Timelines: What kind of timing parameters do you allow before judging if a product is a success or a flop? How often do you reassess a product and where they sit in your 80/20 breakdown?
  • Tech Stack: What tools and technologies are must-haves for eCommerce brands today?

Prioritize Profitability with Trellis

While we can't guarantee results like The Ambr Group has seen (since every business is different), we can help you exceed your goals. Through easy-to-read dashboards and an intuitive interface, hundreds of sellers, agencies, and aggregators have maximized their profitability and driven more sales with Trellis. Book a demo to see the platform in action today!

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