Beam – Amazon PPC Strategy Tool

The industry’s first insights-driven Amazon PPC strategy tool to help streamline your performance metrics, including ACoS, conversion rates, and click-through rates. 

Maximize the Success of Your Amazon PPC Campaigns 

Amazon Ads Strategy Insights

 Whether you’re looking for ideas to improve your Amazon advertising strategy or reaffirm your current approach, Beam offers great insights into some of the most effective tactics that can help increase your performance metrics including, ACoS, conversion rates, and click-through rates.

Amazon Ad Type Suggestions

Wondering which Amazon PPC solution to use in different phases of your journey as an Amazon seller? Our tool extracts insights from your product listing to present recommendations for Amazon ad types which can augment your ability to find, attract, engage, and retain customers.

Amazon SEO Best Practices

The fundamentals of Amazon SEO, which include keyword and listing optimization, are prerequisites for successful PPC campaigns. Beam analyzes your product listing in line with Amazon’s best practices and provides actionable insights so that you can benefit from these Amazon marketing solutions.

What Can Beam Do for You?

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Increase in sales for ASINs with a TAQ score of 75+

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Average increase in sales for sellers who follow our ad type suggestion

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Reduction in ACoS for sellers that implement our Amazon SEO best practices

Frequently Asked Questions

What is Beam by Trellis?

Beam is the industry’s first insights-driven Amazon PPC strategy tool to help streamline your performance metrics, including ACoS, conversion rates, and click-through rates. Whether you’re starting on Amazon or are an established seller, Beam offers ideas to improve your Amazon advertising strategy or reaffirm your current approach.

At Trellis we believe that an effective Amazon PPC strategy is the starting point of your super seller journey on Amazon. As the name suggests, Beam supports the foundation of your Amazon PPC strategy. It is a first-of-its-kind strategic planning tool that helps you maximize the value for money of your Amazon PPC campaigns.

Is this tool free?

Yes! Trellis has launched this innovative Amazon PPC strategy tool to help Amazon sellers like you set the foundation of your super seller journey.

How can I leverage the insights provided by this tool to increase my sales on Amazon?

After entering an ASIN, Beam will analyze your product listing in real-time and generate a Trellis Ad Quality (TAQ) Score. Based on this score, the tool generates high-level strategic recommendations to help shape your Amazon PPC strategy. Including suggestions for suitable Amazon ad type and Amazon ads strategy. The free tool also generates an insightful and action-oriented report which provides feedback to improve your Amazon SEO.

What is a good Trellis Ad Quality (TAQ) score?

ASINs with a score of 75+ are more likely to extract the highest value for money out of their Amazon PPC campaigns by optimizing their costs. Nonetheless, each TAQ score is a representation of the different phases of an Amazon seller’s journey. Beam provides strategic recommendations to enhance the success of your Amazon PPC campaign regardless of your TAQ score.

What should I do if my Trellis Ad Quality (TAQ) score is low?

If your TAQ score is below 75, Trellis highly recommends implementing the suggestions provided by the free tool to improve your Amazon SEO through product listing optimization. Amazon SEO and Amazon PPC are both effective marketing solutions to increase sales on Amazon. However, Amazon SEO is the prerequisite for successful Amazon PPC campaigns. 

Can Trellis help optimize my Amazon PPC campaigns?

Yes! Trellis offers a data-driven and self-driving ad optimization software which is proven to reduce ACoS and boost sales. With Trellis, you can launch a campaign in 5 minutes by simply selecting which products you’d like to advertise, setting a budget, and ACoS goals. That’s it. We’re here to help you along the way.