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- - - Features
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      Benefit from smart, AI-powered ad scaling for your listings.
      
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      Set automated pricing using the power of machine learning.
      
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      Let our algorithm generate SEO-rich content for you.
      
      Product Promotion
      Harness cutting-edge software to drive higher conversions.
      
      Market Intelligence
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  - - Marketplaces
    - Amazon
      Sell more on the world's largest eCommerce marketplace.
      
      Walmart
      Optimize your listings with the world's largest retailer.
- - - Product Promotion
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Maximize Reach & Growth with Amazon’s Demand Side Platform

Leverage Amazon’s first-party data to drive incremental growth, retain customers, and expand brand reach with rules-based bidding and precise audience targeting—on and off Amazon. Trellis helps Amazon brands reach the right shoppers at the right time, wherever they’re spending time.

Trusted By Leading eCommerce Brands, Agencies, and Aggregators

What We Offer (Services)

Advanced Targeting

Use demographics, lifecycle, and behavioral data.

Rules-Based Optimization

Adjust keyword bids and campaign budgets in real time.

Audience Insights

Efficiently target your customer with conversion data.

AMC Integration

Build custom audiences with deep analytics.

Managed or Self-Serve

Choose full-service support or take control.

Extensive KPI Tracking

Monitor RoAS, conversions, and LTV in one platform.

Smarter Targeting. Better Results.

Increase in CTR

Sales Growth

RoAS lift

Amazon DSP Advertising: Reach, Optimize, and Win

Full-Funnel Advertising with Precision Targeting

With Amazon DSP and Trellis, you can extend your reach beyond search ads and target shoppers wherever they are, both on and off Amazon. Utilize real shopping behaviors, detailed demographics, and lifestyle segments to engage high-intent buyers. Whether targeting shoppers who are already familiar with your brand or reaching entirely new audiences, you can create highly personalized campaigns that align with your marketing goals at every stage of the customer journey.

Automate & Optimize with Smart Bidding Rules

Maximize your advertising efficiency by automating bidding strategies with Trellis. Our AI-powered automation helps optimize bidding in real time, ensuring that your ad spend is always focused on the highest-performing audiences and placements. Customize bidding rules for different campaigns and audiences to minimize wasted spend and ensure your budget is allocated efficiently.

Gain a Competitive Edge with Advanced Insights

Drive higher conversions and better performance by utilizing Trellis’ deep insights. Track audience overlap, analyze geographic data, and monitor campaign performance across multiple placements and formats. With actionable insights like heat maps and detailed analytics, you can easily identify trends, fine-tune your targeting, and boost ROI. Our comprehensive reporting tools ensure you can make informed decisions and optimize campaigns for maximum impact.

Target the Right Shopper

Reach Lifecycle & Behavioral Audiences
Drive Brand Growth
Profit with High-Intent Audiences

Reach Lifecycle & Behavioral Audiences

Analyze shopper demographics, lifestyle preferences, and behavioral signals to predict buying intent. Use engagement data, such as page visits and add-to-cart actions, to align messaging with their evolving needs.

Drive Brand Growth

Identify and attract new shoppers by analyzing search behavior, content engagement, and past purchase trends. Expand reach using lookalike audiences and contextual targeting to connect with consumers already inclined to explore similar products.

Profit with High-Intent Audiences

Maximize your ad spend by focusing on the shoppers most likely to purchase. Retarget cart abandoners and past buyers with refined messaging based on AMC insights to strengthen brand loyalty and increase conversions.

Reach Shoppers Everywhere

Amazon First-Party Inventory

Advertise on Amazon.com, Twitch, Prime Video, IMDb, Fire TV, and Alexa.

Premium Third-Party Inventory

Gain visibility on high-traffic sites like CBS News, Fox Sports, Buzzfeed, CNN, USA Today, and ESPN.

Ad Formats

Utilize display, connected TV (CTV), shoppable video, remarketing, and behavior-driven placements to engage shoppers.

Optimize with Amazon Marketing Cloud

Leverage AMC’s analytics to refine audience segmentation, track DSP impact across channels, and optimize campaigns with data-driven insights. Identify top-performing audiences, enhance full-funnel marketing efficiency, and improve attribution tracking for smarter decision-making.