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Advanced PPC Strategy
How To Increase Amazon Profit Margins
One key sign of success as an Amazon seller is having a profitable business. This can be challenging due to the various expenses that you have to keep your enterprise...
Advanced PPC Strategy
How To Find Influencers For Your Amazon Brand
Anyone operating in the eCommerce space knows the value of influencers. These social media-savvy personalities do exactly what the name implies: influence the public, generally to make purchasing decisions. They...
Advanced PPC Strategy
Amazon Video Ads: 9 Examples to Inspire Your Next Campaign
Imagine turning casual Amazon browsers into loyal brand advocates. It’s every eCommerce marketer’s dream — shoppers who search not just for any old product, but for your brand’s product. The...
Advanced PPC Strategy
Balancing Profit and Volume: A Closer Look at Profit per Session
In eCommerce, there are many levers brands can pull to achieve success. Traffic, sales volume, conversion optimization — a 1% increase here or there can translate to thousands of dollars...
Advanced PPC Strategy
Amazon Sponsored Display vs. Sponsored Products
Advertising on Amazon is a must for any business to have a competitive advantage, but a big part of getting ahead also requires you to understand the landscape. Amazon Sponsored...
Dynamic Pricing
Split Testing for Pricing: How and When to A/B Test Your Pricing
Pricing is one of the most powerful growth levers in your business. But when was the last time you tested it? According to research, brands have reached a 6% lift...
eCommerce Merchandising
Updates from Walmart Marketplace Seller Summit 2024
This week, Walmart hosted its second annual Marketplace Seller Summit in San Francisco, CA. We had a booth and a team onsite, so we’re sharing the best news and announcements...
eCommerce Merchandising
From Growth at all Costs to Profitable Growth: 5 Ways to Get Ahead in the New eCommerce Paradigm
The days of “growth at all costs” are behind us. In today’s retail climate, competition is steep, ad costs are high, and profits are getting harder to find. Since it...
eCommerce Merchandising
eCommerce Glossary and A-to-Z Acronyms
With constant changes and new programs rolling out from key marketplaces, it can be hard to keep up with all that eCommerce sellers need to know. Go ahead and bookmark...