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Advanced PPC Strategy
Ads & Pricing Strategies Powered by Amazon Marketing Cloud (AMC) and Shopper Insights
While our team was at Amazon Accelerate 2024, we asked the audience how familiar they were with Amazon Marketing Cloud (AMC). There were quite a few people who raised their...
Platform News
Trellis Corporation Expands its Demand Generation Platform to Support Shopify Stores
Ottawa CA – October 3, 2024 – Trellis Corporation, a leader in eCommerce solutions, is excited to announce the expansion of its industry-leading 4P demand generation platform to support Shopify...
Dynamic Pricing
Dynamic Pricing vs. Repricing: The Smart Seller’s Guide to Competitive Pricing
Can lowering your prices actually hurt your sales? In eCommerce, the relationship between price and sales volume is a complex one. Decades of luxury retail evidence has shown us that...
Dynamic Pricing
How eCommerce Businesses Can Leverage Dynamic Pricing To Maximize Profits
In business, pricing plays a big role in driving profits. After all, how much customers are willing to pay for your products in relation to production and operating expenses directly...
Advanced PPC Strategy
What is the Amazon Demand Side Platform (DSP)?
The Amazon Demand-side Platform (DSP) is a programmatic advertising tool that helps sellers buy digital advertising space in real-time across a variety of platforms. It allows third-party merchants to target...
eCommerce Merchandising
5 Powerful Promotion Strategies to Make the Most of Q4
Q4 comes at the same time every year, yet it still has a way of sneaking up on sellers. To stand out amid a herd of holiday offers, capture traffic,...
eCommerce Merchandising
How Sellers Can Set Up Amazon Subscribe & Save
If you’ve spent any amount of time on the Amazon marketplace, you’ve probably seen how low-priced, in-demand products typically get the spotlight. Amazon shoppers are always looking for a good...
Advanced PPC Strategy
Updates from Amazon Accelerate 2024
Amazon Accelerate took over Seattle September 17-19, 2024. This was the third year of the in-person event (fifth year overall), and it’s gotten bigger each year. With over 3,000 in...
eCommerce Merchandising
How To Get Amazon’s Choice Badge
When selling on Amazon, the more prominent your products, the better. There are few more effective ways to do this than with an Amazon’s Choice badge. Getting an Amazon’s Choice...