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Advanced PPC Strategy
Amazon Sponsored Display vs. Sponsored Products
Advertising on Amazon is a must for any business to have a competitive advantage, but a big part of getting ahead also requires you to understand the landscape. Amazon Sponsored...
Dynamic Pricing
Split Testing for Pricing: How and When to A/B Test Your Pricing
Pricing is one of the most powerful growth levers in your business. But when was the last time you tested it? According to research, brands have reached a 6% lift...
eCommerce Merchandising
Updates from Walmart Marketplace Seller Summit 2024
This week, Walmart hosted its second annual Marketplace Seller Summit in San Francisco, CA. We had a booth and a team onsite, so we’re sharing the best news and announcements...
eCommerce Merchandising
From Growth at all Costs to Profitable Growth: 5 Ways to Get Ahead in the New eCommerce Paradigm
The days of “growth at all costs” are behind us. In today’s retail climate, competition is steep, ad costs are high, and profits are getting harder to find. Since it...
eCommerce Merchandising
eCommerce Glossary and A-to-Z Acronyms
With constant changes and new programs rolling out from key marketplaces, it can be hard to keep up with all that eCommerce sellers need to know. Go ahead and bookmark...
Amazon Fulfillment
Important FBA Refund Changes: What Sellers Should Do
On July 24, 2024, Amazon announced upcoming changes to its Reimbursement Automation and Eligibility Window for claims. The full content of the announcement is available below, or accessible within Amazon’s...
Dynamic Pricing
5 Ways to Streamline and Scale Your Pricing Strategy
The world of online marketplaces is, to put it mildly, more dynamic than traditional retail. If you feel like things are moving at the speed of light, it’s because they...
Uncategorized
How To Create An Amazon Marketing Funnel
Plenty of steps take place between a customer seeing a product and deciding to buy it. These steps encompass various factors, such as their personal preferences, the price of the...
Amazon SEO
Amazon SEO Checklist: Increase Amazon Rankings
As an Amazon seller, one of your main goals is to help your products reach as many potential customers as possible. However, it’s important to ensure that the right customers...