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Shopper Insights Powered by Amazon Marketing Cloud

By leveraging the data available from Amazon Marketing Cloud (AMC), eCommerce brands act on Shopper Insights to maximize full-funnel marketing success.
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What We Offer

Balance Brand Growth

Track the volume of brand growth with New-to-Brand or Repeat sales.

Advertise Efficiently

Assess if marketing spend is justified by long-term customer value.

Track Path to Purchase

Review touchpoints for what is likely to drive your highest volume of sales.

Custom AMC Queries

Run and request custom queries where it matters to your business.

Trellis — Shopper Insights (AMC) Page Form Section
Shopper Insights, powered by AMC

See what's actually driving your sales.

Amazon Marketing Cloud turns shopper data into decisions: the path to purchase, new-to-brand versus repeat, and the lifetime value behind every ad dollar.

The kind of reporting that lets you explain a TACoS shift to your CFO, not just your ad manager.

  • Track the path to purchase

    See the touchpoints that actually lead to a sale, not just the last click before checkout.

  • New-to-brand vs. repeat

    Separate the customers you're winning from the ones you're re-selling, so you know which growth is real.

  • Spend tied to real value

    Connect ad spend to lifetime value and acquisition cost, and see the LTV:CAC ratio behind each call.

  • Audience Builder+

    Connect your owned audiences with AMC and put them to work across Sponsored ads and DSP.

  • Custom AMC queries

    Run the queries that matter to your business, or have our team build them with you.

Request a walkthrough

See what your data already knows.

Tell us about your brand and we'll walk you through the Shopper Insights on your own account.

A focused 30-minute session on your account. No pressure, no obligation.

Do More with Actionable Data

Optimize your full-funnel experience with powerful and actionable analytics. Grow New-to-Brand customers, extend your LTV, and so much more!

Halo Rank & Orders

Optimize your full-funnel experience with powerful and actionable analytics. Grow New-to-Brand customers, extend your LTV, and so much more!

Purchase Frequency
Optimize your full-funnel experience with powerful and actionable analytics. Grow New-to-Brand customers, extend your LTV, and so much more!
LTV by Ad Exposure

Optimize your full-funnel experience with powerful and actionable analytics. Grow New-to-Brand customers, extend your LTV, and so much more!

Customer Acquisition Cost

Optimize your full-funnel experience with powerful and actionable analytics. Grow New-to-Brand customers, extend your LTV, and so much more!

New-to-Brand Sales

Optimize your full-funnel experience with powerful and actionable analytics. Grow New-to-Brand customers, extend your LTV, and so much more!

LTV:CAC Ratio

Optimize your full-funnel experience with powerful and actionable analytics. Grow New-to-Brand customers, extend your LTV, and so much more!

  • Halo Rank & Orders
  • Purchase Frequency
  • LTV by Ad Exposure
  • Customer Acquisition Cost
  • New-to-Brand Sales
  • LTV:CAC Ratio

Audience Builder +: Connect Owned Audiences With AMC

Leverage Amazon's latest technology to refine segmentation, maximize DSP impact across channels, and optimize campaigns with data-driven insights. Identify top-performing audiences, enhance full-funnel marketing efficiency, and target audience where they are.
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Ready to see what Shopper Insights can do for your brand (and your customers)?

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EARLY ACCESS

Amazon advertising is entering a new era.

The future of Amazon PPC isn't another dashboard. It's a transparent operating layer that turns how your best people think into workflows that run continuously — monitoring, explaining, and acting, with your team in control.

1.0
Era One

Manual

Hand-worked in dashboards, spreadsheets, bulk files, and ad consoles.

2.0
Era Two

Automation

Rules, alerts, bid engines, and templates to move faster.

3.0
Coming Soon
Era Three

AI Execution

Execution that reflects your standards — consistent, visible, and improving over time.

Be first to see it.

Get early access — bring one workflow you run by hand and we'll build it live with you.