Maximize Reach & Growth with Amazon’s Demand Side Platform
Leverage Amazon’s first-party data to drive incremental growth, retain customers, and expand brand reach with rules-based bidding and precise audience targeting—on and off Amazon. Trellis helps Amazon brands reach the right shoppers at the right time, wherever they’re spending time.
What We Offer
Advanced Targeting
Use demographics, lifecycle, and behavioral data.
Rules-Based Optimization
Adjust keyword bids and campaign budgets in real time.
Audience Insights
Efficiently target your customer with conversion data.
AMC Integration
Build custom audiences with deep analytics.
Managed or Self-Serve
Choose full-service support or take control.
Extensive KPI Tracking
Monitor RoAS, conversions, and LTV in one platform.
Amazon DSP Advertising:
Reach, Optimize, and Win
Full-Funnel Advertising with Precision Targeting
Extend your reach beyond search ads and target shoppers wherever they are, both on and off Amazon.
Utilize real shopping behaviors, detailed demographics, and lifestyle segments to engage high-intent buyers.
Create highly personalized campaigns that align with your marketing goals at every stage of the customer journey.
Automate & Optimize with Smart Bidding Rules
Maximize your advertising efficiency by automating bidding strategies.
Ensure that your ad spend is always focused on the highest-performing audiences and placements.
Customize bidding rules for different campaigns and audiences.
Gain a Competitive Edge with Advanced Insights
Track audience overlap, analyze geographic data, and monitor campaign performance across multiple placements and formats.
Identify trends, fine-tune your targeting, and boost ROI.
Make informed decisions and optimize campaigns for maximum impact.
Smarter Targeting. Better Results.
Trellis Is The Complete Solution to Scale eCommerce Growth
13%
Increase in CTR
12%
Sales Growth.
34%
RoAS lift
Target the Right Shopper
Reach Lifecycle & Behavioral Audiences
Analyze shopper demographics, lifestyle preferences, and behavioral signals to predict buying intent. Use engagement data, such as page visits and add-to-cart actions, to align messaging with their evolving needs.
Demographics: Age, gender, income, education, marital status.
Lifecycle & Interest-Based: In-market, lifestyle segmentation, life events.
Category Targeting: Related categories and content.
Drive Brand Growth
Identify and attract new shoppers by analyzing search behavior, content engagement, and past purchase trends. Expand reach using lookalike audiences and contextual targeting to connect with consumers already inclined to explore similar products.
Lookalike Audiences:Expand reach with similar shoppers.
Keyword & Contextual: Target by search behavior.
Behavioral Triggers: Page visits, add-to-cart activity, purchase history.
Profit with High-Intent Audiences
Maximize your ad spend by focusing on the shoppers most likely to purchase. Retarget cart abandoners and past buyers with refined messaging based on AMC insights to strengthen brand loyalty and increase conversions.
Remarketing: Target cart abandoners and past visitors.
Repeat Buyers: Optimize recurring purchases.ts.
AMC Custom Audiences: Hyper-targeted audience refinement.
Reach Shoppers Everywhere
Amazon First-Party Inventory
Advertise on Amazon.com, Twitch, Prime Video, IMDb, Fire TV, and Alexa.
Premium Third-Party Inventory
Gain visibility on high-traffic sites like CBS News, Fox Sports, Buzzfeed, CNN, USA Today, and ESPN.
Ad Formats
Utilize display, connected TV (CTV), shoppable video, remarketing, and behavior-driven placements to engage shoppers.
Ready to Scale Your Amazon Advertising with DSP?