Amazon Advertising Cost of Sale (ACoS) is widely used by Amazon sellers and third-party brands to determine the profitability of Sponsored Products, Sponsored Brands, and pay-per-click (PPC) campaigns. As...

TikTok has become one of the fastest ways to drive new demand for Amazon products. Millions of shoppers now discover products through short videos before they ever search on...

Success in Amazon advertising can look different to every seller. That’s why understanding benchmarks is so important. How many clicks, impressions, or conversions are enough? How are you stacking...

Endemic advertising promotes products sold on a retailer’s platform. Non-endemic advertising reaches that retailer’s audiences, even if the advertiser does not sell there. Retail media networks like Amazon Ads...

Creating a Seller SKU on Walmart Seller Center is simple. The key is setting it up correctly from the start. A Seller SKU is the unique identifier you assign...

Product Content is the heart of eCommerce merchandising. Highly optimized content can transform Amazon products into best-sellers. An unoptimized, average-looking product listing will weigh down the other Ps of...

Growing an Amazon agency is not just about adding more accounts. It is about maintaining performance, visibility, and profitability as complexity increases. Blue Amber Digital is an Amazon Ads...

Pricing on Walmart is getting harder. Competition is tighter, margins are thinner, and prices change fast. In 2026, sellers who rely on static pricing or manual updates will feel...

Advertising on Amazon is a must for any business to have a competitive advantage, but a big part of getting ahead also requires you to understand the landscape. Amazon...