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Set optimal prices your customers want to pay with an AI-powered Amazon dynamic pricing tool.
Accelerate Sales Velocity
Find prices that drive the most revenue. Improve BSR and organic rank, moving stale inventory, and driving sales momentum.
Improve Profits & Margins
Find the price that optimizes sales volume and margin. Adjust for high advertising costs, avoid overpricing, and drive demand.
Adapt to the Market
Stay in tune with your category. Adjust your price to economic trends, seasonality, and most of all – competitors.
Optimize sales velocity by adjusting prices in real-time like the category leaders. Address concerns like improving Best Seller Rank (BSR), clearing stagnant inventory, and facilitating product launches, thus fostering agility and competitiveness in the market.
Optimize profit margins by making incremental pricing adjustments across a diverse product range. Identify overpriced items, adjust margins to mitigate high advertising costs, and drive GMV-friendly sales metrics.
Respond to profit-driving activities with hourly price management. Never miss out on another opportunity by leveraging market trends, swiftly responding to competitors, and securing the buy box.
Develop pricing benchmarks and profit curves by analyzing historical pricing data against total sales. Understand how price changes can lead to better business outcomes like maximizing sales and boosting profits.
Connect your pricing models with your strategy. Simply, guide the platform by:
Analyze pricing campaign results. Review metrics such as Profit Per Session (PpS), Total Sales, BSR, and Conversion Rate. Using this data define and activate new pricing strategies based on the most recent trends.
AI uses data models to drive business impact. Achieving desired outcomes through price changes based on hour-to-hour context and trends.
Today, marketplaces have lots of data, competitors, and complexities. Trellis cuts through the clutter, optimizing your merchandising for peak profitability.
Improve ACoS and RoAS
Ensure that ads are staying profitable. If advertising costs are high, prices will be considered ad costs in the adjustments.
Incremental Profits
Our pricing system will fill margin improvements through small and gradual price increases on converting ads.
Scale Profitable Pricing
As our system identifies high-margin opportunities, the platform will run campaigns to multiply the returns.
Our customers have similar problems but different stories.
We believe you can relate and write your own.
Manage your key profit drivers daily. Ensure your content, advertising, promotions, and pricing are optimized.
Keep up with the competition. Monitor changes to the market to improve BSR.
Implement changes quickly. Automate based on seasonality & customer behaviours.
Drive volume through data-driven deals, content, & pricing.
Take more informed risks using comprehensive data aggregated from multiple sources.
Although both tools automate price adjustments, they have different objectives.
Dynamic Pricing uses AI to analyze historical pricing data and predicts the optimal prices for either maximizing sales or profits. Whereas, repricer tools lower the price against competitors to win the buy box position.
“Goldilocks Pricing” refers to a pricing strategy where a product is neither priced too low nor too high, but “just right,” much like the porridge in the Goldilocks fairy tale. This strategy aims to find a pricing sweet spot that maximizes both sales volume and profit margins. In the context of dynamic pricing on Amazon, this would mean continually adjusting your prices based on various factors such as demand, competitor pricing, and seasonality, in an attempt to always stay within that ‘Goldilocks Zone.’
Most pricing tools such as Minimum Advertised Pricing (MAP) and repricer tools are rule-based, whereas Trellis’ Dynamic Pricing has an advanced algorithm that considers several data points. Talk to our experts to see if our tool can get you results without using another pricing tool.
Dynamic Pricing keeps the prices within a set range of minimum and maximum prices. If you sell on other marketplaces, our experts can help you leverage all your marketplaces with Dynamic Pricing.
The ultimate goal of Dynamic Pricing is not to win the buy box. If your goal is getting more sales, Dynamic pricing will indirectly be winning the buy box when it has to.
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