VIDEO SERIES
Conversations at the core of media retail.
Teja, who heads up growth and our ads product, and Denis, our head of AI, build a real operating system for ecommerce advertising, live, one routine at a time. Fifty-two best practices pulled from hundreds of brand and agency accounts, none of them theoretical.
Front half of the series is the individual skills. Back half is chaining them into one system. Twenty-four episodes, start to finish.
24
Episodes
Aug 10
First Episode
Teja & Denis
Hosts
Biweekly
New episode cadence
Foundations
Aug. 10
WEEK 1 ⋅ SERIES FRAMING
Stop Gathering, Start Deciding
All 52 framed as workflows
Foundations
Aug. 24
WEEK 2 ⋅ BUDGET REALLOCATION CHAIN
Where Should I Spend My Budget?
Tactical budget reallocation, scaling by ACOS/ TACOS headroom, bid optimization toward target
Core Tatical
Sep. 8
WEEK 3 ⋅ PRICE-TO-WIN
Am I Losing the Sale to Price?
Product-targeting performance review, weekly trend review, ASIN-level anomaly scan
Core Tatical
Coming Soon

WEEK 4 ⋅ WASTED-SPEND + HARVEST
Who's Quietly Bleeding My Budget?
Search-term harvest, negative keyword automation, chronic target underperformance

Chaining Sops
Coming Soon

WEEK 5 ⋅ MARGIN-DEFENSE SOP
Defend My Margin
TACOS deep dive, chronic product underperformance

Chaining Sops
Coming Soon

WEEK 6 ⋅ PROMO PLANNER
Plan My Q4 Promo Calendar
Seasonal event planning, Prime Day / BFCM prep, aged inventory clearance

Strategic & Advanced
Coming Soon

WEEK 7 ⋅ ASR FAMILY ANALYSIS
Am I Too Dependent on Ads?
Branded vs. non-branded split, new-to-brand review, full account reporting

Strategic & Advanced
Coming Soon

WEEK 8 ⋅ INVENTORY-AWARE BIDDING
Inventory-Aware Bidding
Out-of-stock checks, low inventory flags, Buy Box loss detection

Peak-season ops
Coming Soon

WEEK 9 ⋅ REAL-TIME PACING
The Real-Time Pacing Playbook
Spend pacing vs. monthly target, budget-capped campaigns, dayparting review

Peak-season ops
Coming Soon

WEEK 10 ⋅ BFCM COMMAND CENTER
BFCM Command Center
Account and campaign anomaly scans, competitor monitorning

Strategic Close
Coming Soon

WEEK 11 ⋅ INCREMENTALITY LENS
What's Actually Incremental?
Audience & DSP/AMC strategy, new-to-brand review

Strategic Close
Coming Soon

WEEK 12 ⋅ OS ASSEMBLY (ACT I)
Build Your Operating System
Chaining every Act I skill into one playbook

Os Assembled
Coming Soon

WEEK 13 ⋅ OS ARCHITECTURE
Your Amazon OS: The Architecture
Master routine table mapped to cadence, auto-run vs. approve

Os Assembled
Coming Soon

WEEK 14 ⋅ MORNING BRIEFING
The Morning Briefing That Runs Itself
Daily stream: budget caps, spend pacing, anomaly scans, inventory alerts

Govervance
Coming Soon

WEEK 15 ⋅ TEAM SKILL GOVERNANCE
Skills Your Whole Team Can Run
Campaign structure audit, match-type overlap analysis

Govervance
Coming Soon

WEEK 16 ⋅ MEMORY & CHANGE LOG
Memory and Context, Done Right
Change and test log, institutional memory, campaign cleanup

Mastery
Coming Soon

WEEK 17 ⋅ FULL-FUNNEL SOP
Full-Funnel as One System
Sponsored Brands & Display review, creative refresh, DSP/AMC strategy

Mastery
Coming Soon

WEEK 18 ⋅ CONTRIBUTION MARGIN
True Profitability, One Number
TACOS deep dive, ads performance, listing health feedback

Beyond Amazon
Coming Soon

WEEK 19 ⋅ CROSS-CHANNEL OS
One OS, Every Channel
Full playbook ported to Walmart, TikTok, and Google

Beyond Amazon
Coming Soon

WEEK 20 ⋅ COMPETITIVE INTEL
Competitive Intelligence on Autopilot
Competitor monitoring, launch detection, keyword expansion

Advanced Opt
Coming Soon

WEEK 21 ⋅ TESTING FRAMEWORK
Incrementality and Testing as a Habit
Change and test log, retesting methodology, DSP/AMC strategy

Advanced Opt
Coming Soon

WEEK 22 ⋅ FORECASTING + RESTOCK BIDDING
Forecasting and Inventory-Aware Growth
Next-month budget plan, scale candidates, new SKU launches

Next Peak
Coming Soon

WEEK 23 ⋅ PRIME DAY WAR PLAN
Prime Day War Plan
Major sale event planning, branded split, spend pacing

Next Peak
Coming Soon

WEEK 24 ⋅ SHOWCASE
The 10x Operator: Showcase & What's Next
All 52 routines, owned end to end
