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VIDEO SERIES

Conversations at the core of media retail.

Teja, who heads up growth and our ads product, and Denis, our head of AI, build a real operating system for ecommerce advertising, live, one routine at a time. Fifty-two best practices pulled from hundreds of brand and agency accounts, none of them theoretical.

Front half of the series is the individual skills. Back half is chaining them into one system. Twenty-four episodes, start to finish.

24
Episodes
Aug 10
First Episode
Teja & Denis
Hosts
Biweekly
New episode cadence

Episodes

First episode airs Monday, August 10. A new one drops every two weeks after that.

Foundations
Airs Aug 10
WEEK 1 ⋅ SERIES FRAMING
Stop Gathering, Start Deciding
All 52 framed as workflows
Foundations
Coming Soon
WEEK 2 ⋅ BUDGET REALLOCATION CHAIN
Where Should I Spend My Budget?
Tactical budget reallocation, scaling by ACOS/TACOS headroom, bid optimization toward target
Core Tatical
Coming Soon
WEEK 3 ⋅ PRICE-TO-WIN
Am I Losing the Sale to Price?
Product-targeting performance review, weekly trend review, ASIN-level anomaly scan
Core Tatical
Coming Soon
WEEK 4 ⋅ WASTED-SPEND + HARVEST
Who's Quietly Bleeding My Budget?
Search-term harvest, negative keyword automation, chronic target underperformance
Chaining Sops
Coming Soon
WEEK 5 ⋅ MARGIN-DEFENSE SOP
Defend My Margin
TACOS deep dive, chronic product underperformance
Chaining Sops
Coming Soon
WEEK 6 ⋅ PROMO PLANNER
Plan My Q4 Promo Calendar
Seasonal event planning, Prime Day / BFCM prep, aged inventory clearance
Strategic & Advanced
Coming Soon
WEEK 7 ⋅ ASR FAMILY ANALYSIS
Am I Too Dependent on Ads?
Branded vs. non-branded split, new-to-brand review, full account reporting
Strategic & Advanced
Coming Soon
WEEK 8 ⋅ INVENTORY-AWARE BIDDING
Inventory-Aware Bidding
Out-of-stock checks, low inventory flags, Buy Box loss detection
Peak-season ops
Coming Soon
WEEK 9 ⋅ REAL-TIME PACING
The Real-Time Pacing Playbook
Spend pacing vs. monthly target, budget-capped campaigns, dayparting review