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AI-Driven Full-Funnel Advertising

Accelerate your growth on Amazon, Walmart, and beyond with intelligent automation, data-driven insights, and streamlined campaign management. Save time and improve Return on Advertising Spend (RoAS) by automating tasks such as keyword optimization and bid adjustments.
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Trusted By Leading eCommerce Brands, Agencies, and Aggregators

A Strategy for Every Objective

Drive Profitable Growth

Adjust bids, targeting, and campaigns in real-time, ensuring your advertising budget is allocated effectively across different marketplaces and regions.

Expand Your Market Share

Enhance product discoverability across leading marketplaces with continuous keyword research and implementation to maximize profits.

Streamline Advertising

Automate routine tasks, allowing your team to focus on initiatives that drive growth across multiple marketplaces or a broader product catalog.

AI-Powered Advertising Management

Maximize Visibility Across Marketplaces

Trellis centralizes campaign creation and scheduling across Amazon, Walmart, and other platforms, enabling sellers to standardize strategies and workflows. This reduces errors, saves time, and keeps teams focused on strategy instead of execution.

Scale Campaigns without Increasing Headcount

Trellis automates bidding, dayparting, and budget adjustments, allowing lean teams to scale performance without hiring more staff. This enables faster adaptation to trends, competitor shifts, and cost changes without compromising control.

Double-Down on What’s Actually Driving Conversions

With in-depth tracking powered by Amazon Marketing Cloud, Trellis helps brands identify gateway products and target high-value audiences more effectively. This means fewer wasted clicks, smarter reallocation of ad spend, and a clearer picture of what’s fueling growth.

Engage Customers Throughout Their Journey

Trellis’ proprietary discovery process enables you to reach shoppers as they browse categories and explore competing products. By targeting relevant keywords, audiences, and competitors, our AI delivers high-converting campaigns informed by historical performance data.

Leverage Cutting-Edge Technology from Leading Marketplaces

Tap into advanced advertising solutions like Amazon Marketing Cloud and DSP to unlock deeper insights, improve segmentation, and drive full-funnel performance. Use data-backed strategies to understand your audience, boost cross-channel campaign impact, and make smarter, faster decisions.
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Frequently Asked Questions

How does Trellis’ platform optimize ad spend?

Trellis leverages advanced AI algorithms to analyze vast amounts of data from various marketplaces, enabling real-time bid adjustments, keyword optimizations, and audience targeting. This automation ensures that your ads are displayed to the most relevant audiences at optimal times, maximizing return on ad spend (RoAS), and reducing manual management efforts.

How does Trellis utilize Demand-Side Platforms (DSP) to expand advertising reach beyond marketplaces?

Trellis’s integration with DSPs enables advertisers to programmatically purchase display, video, and audio ads across a wide range of websites and apps, both within and outside of the marketplace ecosystem. This expanded reach allows brands to engage with potential customers throughout their online journey, increasing brand awareness and driving conversions.

How does Trellis support full-funnel advertising strategies across multiple eCommerce platforms?

Trellis enables advertisers to choose varying ad types and algorithms to meet KPIs tied to different parts of the funnel. By leveraging data from various touchpoints and integrating with platforms like AMC and DSPs, Trellis ensures cohesive messaging and optimized performance across all stages of the funnel and across multiple marketplaces.

What types of businesses get the most value from Trellis’s ad automation platform?

Trellis is ideal for established sellers, agencies, and aggregators with existing ad performance data and some experience managing campaigns. If you’re already advertising on Amazon, Walmart, or other marketplaces, Trellis helps you scale more efficiently with smarter automation and deeper insights.

How can I leverage Amazon Marketing Cloud (AMC) to gain deeper insights into my advertising performance?

Amazon Marketing Cloud (AMC) provides a view of customer interactions across various touchpoints, enabling advertisers to analyze the entire customer journey.

Trellis seamlessly incorporates AMC insights, through path-to-purchase, audience overlap, and cross-product attribution features. This integration ensures that your campaigns are informed by near real-time comprehensive analytics, leading to improved performance across Amazon and other marketplaces.

How can I automate bid adjustments to respond to market fluctuations and maintain profitability?

Automating bid adjustments ensures that your campaigns remain competitive and profitable without constant manual intervention.

Trellis offers dynamic bid optimization features to adjust bids based on real-time performance data and market trends. This automation helps maintain optimal ad placements while controlling costs, ensuring sustained profitability even in volatile markets.