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All You Need to Know About Amazon CTR
As an Amazon seller, you're operating on one of the world's largest online marketplaces. With the right keywords,...
A Beginner’s Guide to Selling on Amazon FBA
Selling on Amazon doesn’t mean you have to shoulder all the responsibility yourself, such as shipping and warehousing...
Why Customer Retention Should be a Key Part of your Amazon Selling Strategy
Explaining the importance of customer retention for your Amazon brand To be successful on Amazon, it's no longer as...
How Do I Reduce My ACoS?
Reducing Amazon ACoS or advertising cost of sale – is tricky for many Amazon sellers. Representing a calculation of ad...
The Complete Guide to Amazon ACoS in 2022
Amazon ACoS (or Advertising Cost of Sale) is a pivotal metric that helps Amazon sellers determine the cost of...
How to Improve Your Amazon RoAS
Amazon RoAS or return on ad spend is an advertising metric that gauges the effectiveness of your Amazon PPC campaigns....
How to Use Amazon Brand Analytics to Improve Your Market Share
Amazon has been courting more companies onto its platform over several years. As part of this initiative, they've made...
How Video Content Can Help You Drive Traffic To Amazon
Amazon is now the second most popular search engine in the US. In fact, it is the second most visited website. If you...
E-Commerce Brand Aggregators – What’s All the Buzz About?
There has been a whirlwind of activity around aggregators, in particular around Amazon FBA brands, over the past...
Benefits of Google Shopping Ads for eCommerce Merchants
Migration from the traditional PPC Google text ads to Google Shopping Ads is steadily shaping the paid marketing...