In today’s hyper‑competitive digital advertising world, keyword harvesting is the secret weapon marketers leverage to refine their campaigns and capture high‑intent traffic. It’s the strategic process of collecting high-performing...

Health and personal care is one of the LARGEST categories on major marketplaces. This means there’s a lot of competition. However, it also means that there’s an opportunity to...

Amazon’s Demand Side Platform (DSP) has evolved into a powerful tool for brands aiming to reach high-intent audiences both on and off Amazon. With significant updates in 2025, understanding...

Amazon’s Best Seller Rank (BSR) is one of the best metrics to analyze Amazon products. It shows how well a product sells in its category. Understanding the significance of...

Amazon has officially announced its first four-day Prime Day event will take place July 8-11, 2025. As you’re strategically planning for this sales peak, be sure you’re approaching it...

In 2025, Amazon Prime Day is set to stretch over four days. What was once a one-day shopping spree, then extended to two, is now becoming a long-form, high-stakes,...

If you’re running an eCommerce business on Shopify (or Amazon), understanding your contribution margin isn’t just helpful, it’s critical. Think of it as the financial heartbeat of your product...

Shopping online is a unique experience; unlike a store, there’s no way for customers to hold or try products before committing to a purchase. As such, it’s your job...

Amazon marketing is a critical piece in the long-term success of your eCommerce business. Utilizing Amazon advertising allows you to gain an edge over the competition through calculated targeting...