When was the last time you considered a new angle for your profitability? eCommerce brands of all shapes and sizes are looking at the same numbers to see if they are bringing in profits, but we’re talking about the strategic approach to profitability. Specifically, optimizing sell-through rates across your catalog.
eCommerce businesses are no longer operating at a “growth at all costs” model. Strategy is focused and methodical, with ample testing and deep dives into everyday data. The goal is efficiency: Efficient businesses have greater chances of profitability and scalable growth.
In this video, Ali Babul (Chief Evangelist) and Krishna Vemulapali (Chief Product Officer) get into the nitty gritty of how sellers can optimize sell-through rates by pulling advertising and pricing levers. You’ll learn:
- The formula to calculate Sell-Through Rate (STR)
- Ranges of poor, excellent, or fair STR
- Advertising strategies to implement at each stage
- Pricing ideologies to help
Interested in how to optimize your sell-through rates with Trellis? Schedule a risk-free demo with one of our eCommerce growth experts! In the meantime, be sure to download our free Google Chrome extension for unlimited Amazon data.
