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Picture of Ali Babul

Ali Babul

Chief Growth Officer Ali Babul is the Chief Evangelist at Trellis, leveraging a decade-spanning agency background to drive growth strategies for brands of all sizes. Possessing an acute awareness of immediate needs and overarching objectives, Ali specializes in orchestrating the expansion of products and the amplification of success for these brands. His pivotal role involves shedding light on the challenges that brands encounter while navigating diverse marketplaces.

Content written by this author:

eCommerce Merchandising

Impact-Driven Growth: Prioritizing to Win on Amazon

As you’re building your business, there are so many different directions

Ali Babul May 22, 2025

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Impact-Driven Growth: Prioritizing to Win on Amazon

As you're building your business, there are so many different directions you're pulled. Advertising, branding, logistics, hiring...the list goes on.

How do you find the time to prioritize?

Beyond prioritizing your workload and resource allocation, how do you prioritize the products in your catalog? Whether you're a multi-million dollar corporation or a mom-and-pop shop working on your first million, knowing how to spend your time makes all the difference.

Trellis' Head of eCommerce Growth Sriteja Srivatsavai and The Ambr Group's Chief Revenue Officer Aneesha Rao dove deep into prioritization and resource allocation for facilitating impact-driven growth.

In this LinkedIn Live, our panelists discussed:

  • Product Potential: What was a time you misjudged a product's potential? Whether it was a brand you worked on or one you've been watching, what methodology were you using to determine its potential success? When did you realize you were wrong?
  • The Pareto Principle: How ingrained is the "80/20 Rule" in your business? Is it a hard and fast rule for resource or budget allocation? What about applying a "Head-Tail Analysis"?
  • Resource Allocation: With limited resources, what metrics or models are you utilizing to ensure efficient allocation?
  • Timelines: What kind of timing parameters do you allow before judging if a product is a success or a flop? How often do you reassess a product and where they sit in your 80/20 breakdown?
  • Tech Stack: What tools and technologies are must-haves for eCommerce brands today?

Prioritize Profitability with Trellis

While we can't guarantee results like The Ambr Group has seen (since every business is different), we can help you exceed your goals. Through easy-to-read dashboards and an intuitive interface, hundreds of sellers, agencies, and aggregators have maximized their profitability and driven more sales with Trellis. Book a demo to see the platform in action today!

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