Dandy Blend, founded in 1994, is a caffeine-free herbal beverage and coffee alternative. It consists of four ingredients: roasted barley extracts, roasted rye extracts, roasted dandelion root extracts, and roasted chicory root extracts. It has all the flavor and feel of coffee without the caffeine. Dandelion is also believed to detox the liver, soothe the nervous system, and calm the stomach.
The Challenge: Outdated Creative & Low CTR
Dandy Blend, a beloved herbal coffee alternative and category leader on Amazon, was experiencing a creative slowdown. Despite a #1 Best Seller Rank and strong conversion rates, the brand’s click-through rate (CTR) on Sponsored Brands and Sponsored Display campaigns had dropped from 0.8% to below 0.2%. Their ads were no longer capturing attention, and performance had plateaued at the top of the funnel.
Without an in-house creative team, Dandy Blend relied on outsourced production, leading to long lead times, high costs, and limited flexibility. As Amazon’s advertising landscape became increasingly visual and fast-moving, this creative bottleneck was preventing the brand from keeping pace with shopper expectations and seasonal opportunities.
Dandy Blend needed a way to revitalize engagement and scale creative production without overhauling its lean operations.
The Solution: Trellis’ Image Generator & Real-Time Data
Trellis partnered with Dandy Blend to deploy an AI-driven creative automation system built on top of Amazon’s Gen AI Image Generator and Trellis’ proprietary LLM-powered image portfolio generator.
Trellis automatically transformed structured product data, like titles, bullet points, and A+ Content, into retail-aware prompts that reflected brand voice, seasonality, and shopper psychology. In minutes, it produced more than 200 on-brand image variations per ASIN, optimized for Amazon’s Sponsored Brands and Sponsored Display formats.
Trellis’ integrated workflow then allowed the team to:
- Review AI-generated images side by side
- Select top performers instantly
- Launch campaigns directly from Trellis’ platform, reducing asset turnaround time from two weeks to under four hours
The campaign ran structured A/B tests comparing traditional creatives with AI-generated versions, using Amazon Ads performance metrics to refine prompts and optimize creative quality in real time.
This closed-loop AI system brought together creativity, data, and automation, enabling Dandy Blend to move at the speed of Amazon.
The Results: Surpassed Goals & Sales Growth
The transformation was immediate and measurable. Within weeks, Dandy Blend’s AI-powered campaigns outperformed every key metric:
- 715% increase in CTR, from 0.19% to 1.55%, surpassing all engagement targets.
- 56% lift in conversion rate (CVR), from 17.9% to 28.0%, proving that smarter, more relevant visuals drive stronger shopper intent.
- 28x faster creative turnaround, leading to reduced asset production time from two weeks to under four hours.
- 110% increase in Sponsored Brands investment and 7% improvement in ROAS, empowering Dandy Blend to scale confidently while maintaining efficiency.
Dandy Blend + Trellis = Better Together
The partnership between Trellis and Dandy Blend demonstrates how AI isn’t just optimizing advertising campaigns. It’s redefining creativity. By combining Amazon’s Gen AI capabilities with Trellis’ proprietary automation technology, brands can now produce high-performing, retail-aware creatives faster, cheaper, and at scale.
The result: advertising that’s as dynamic as the marketplace itself.Interested to see it in action for your brand?
Book a demo with our team and scale your brand more effectively today.