In 2025, Trellis celebrated a milestone that very few companies in eCommerce and advertising technology ever reach: six years in business. That achievement didn’t happen by accident. It was the result of disciplined execution, relentless customer focus, and a commitment to building technology that actually drives profit, not just performance metrics.
This year was about momentum. We traveled across the globe to meet with clients face-to-face, attended and sponsored industry trade shows, hosted in-person training, and continued to invest deeply in our people and our platform. Along the way, our team grew, our product evolved, and our impact across marketplaces expanded in meaningful ways.
As we reflect on the year, one thing is clear: 2025 was a defining chapter in Trellis’ story.
By the Numbers
Numbers never tell the whole story, but at Trellis, they do tell an important one.
In 2025, our team delivered impressive results not only for the company, but for the brands and sellers who trust us to manage their pricing, advertising, and growth strategies across marketplaces.
We kicked off the year with 37 employees and closed it with 50, adding new talent in every single department, from engineering and product to customer success, sales, and strategic management. That growth reflects both increased demand for our solutions and a deliberate investment in building a team that can scale alongside our clients.
Across our platform and Strategic Management services, Trellis managed:
- 731,575 price changes, optimizing for margin and competitiveness
- $294.5 million in ad spend across 21 marketplaces
- 12,772,415 products actively managed
- $3B+ in revenue influenced or supported through Trellis
These numbers represent real operational complexity. Behind every price change and ad dollar is a brand trying to capture new shoppers, defend margin, and grow profitably in increasingly competitive marketplaces. Our job is to make that both easier and more effective at scale.
Trellis’ tools, content, and website showed up over 12M times in search results. Our most-seen search query? “Amazon keyword tool” That visibility reinforces our role not just as a software provider, but as a trusted educational resource for sellers and brands navigating Amazon, Walmart, and beyond.
Education has always been core to Trellis’ mission. This year, our blog continued to be a go-to resource for sellers looking for clarity, strategy, and actionable guidance. We’ve also rounded up our top ten most-visited blog posts from the year.
- Walmart Seller Key Dates in 2025
- Amazon Peak Season: Key Dates for Sellers in 2025
- 11 Best Amazon Storefront Examples + Best Practices for 2025
- Amazon Pricing Strategy for 2026: How to Win the Buy Box and Boost Profit
- The Ultimate Guide to Amazon Dynamic Pricing
- How To Find Influencers For Your Amazon Brand
- How Does the Amazon Supply Chain Work? Guide for Sellers & Brands
- How to Add Videos to Amazon Product Listing
- Walmart Seller Marketplace Fees: A Detailed Breakdown
- Amazon Product Image Requirements and Best Practices
These posts reflect what matters most to sellers today: pricing strategy, peak season planning, creative optimization, and expanding beyond a single marketplace.
Beyond our top-performing blog content, we also released high-performing, in-depth guides to help you with everything from advanced ad strategy to AMC audiences, including a custom ChatGPT prompt that will audit your advertising campaigns!
- AMC Holiday Strategy Playbook
- Strategies for Full Funnel Profitability on Amazon
- Advertise Effectively with the TACoS Code
One standout addition was a custom ChatGPT prompt designed to audit Amazon advertising campaigns, giving sellers a practical, accessible way to evaluate performance and uncover optimization opportunities.
These resources weren’t just educational; they were tactical. They gave brands frameworks they could actually implement, whether they were managing ads in-house or working with an agency.
Platform Upgrades: Built for Progress, Not Just Performance
While our content team was busy educating the market, our engineering team was hard at work behind the scenes. In 2025, we released a series of major features and “quality of life” improvements designed to give brands more control, better insights, and stronger results.
- Audience Builder +: Seamlessly integrate DTC first-party data with Amazon Ads to create more precise, high-performing targeting audiences. This feature helps brands bridge the gap between owned data and marketplace advertising.
- Harvesting Rules: Create custom rules to automatically harvest high-performing keywords and remove underperformers, saving time while continuously improving campaign efficiency.
- Placement Max Algorithm: Optimize ads for the placements that matter most, whether that’s Top of Search or other high-converting areas of the page.
- Self-Serve DSP: Run and manage DSP campaigns directly inside the Trellis platform—without the high cost or complexity of a traditional DSP seat.
- Budget Planning: Track ad spend pacing against budgets and goals directly in your dashboard, making it easier to stay proactive instead of reactive.
- Refreshed Dynamic Pricing Dashboard: Visualize the real impact of incremental price changes on margin and ROI, giving brands clarity into how pricing decisions affect profitability.
Industry Recognition: Amazon Ads Partner Awards
Several of our 2025 feature launches were submitted to the Amazon Ads Partner Awards, and we’re proud to say Trellis was named a finalist in two categories:
- Technology Innovation: Momofuku Serves Up Smarter Growth with Audience Builder +
- AI Innovation: Dandy Blend Brews Creative Growth with AI-Powered Advertising
These recognitions validated what our clients already know: Trellis is building innovative solutions that drive real-world results.
From Our Team
This year, we asked our team to reflect on the year. We asked them which of our newly released features were their favorite or had the most impact, what they’re proud of, and what they’re looking forward to most in 2026.
- I am proud of the work the Growth Team has done to improve our process and deliver higher quality work for our clients. I am also proud of the commitment my team has had to continue to develop our personal and team skills to continue getting better every day in the pursuit of being an industry-leading CS team.
- Record sales month
- The DSP integration
- Becoming a finalist in two categories for Amazon awards
- We've clearly stepped up in the industry seen through the partner awards, our impact and presence at events, and continued recognition from influencers like David Zimmerman.
- The release of the Dynamic Pricing dashboard that gives insights into GCD and how we attribute our price changes to actual ROI It gave a clear and concise view for the brand and is an easy way to see if the software is working.
We’re also super proud of our 2025 award winners who were recognized for their hard work at our holiday party in December.
⭐ Tala wins for Customer Service: An individual that has demonstrated exceptional dedication and excellence in serving and satisfying customers.
⭐ Thomas & Kyle share the win for Innovation: Individuals that have demonstrated creativity, originality, and the ability to introduce novel ideas, products, or processes.
⭐ Dan wins for Leadership: An individual making a positive impact on the company's success, fostering a culture of collaboration, innovation, and overall excellence in leadership.
⭐ Priyatham wins as our Team Player: An individual that has demonstrated the ability to adapt and perform effectively in various tasks, roles, or situations.
⭐ Hamza wins for Top Sales: An individual that has achieved exceptional success and outstanding performance in generating sales.
⭐ Hamza also wins for bringing in our Biggest Deal of the Year: An individual that successfully negotiated and executed a deal of significant financial value, strategic importance, and market impact.
⭐Phil is our Silent Hero: A silent hero is an individual who performs courageous, selfless, or impactful acts without seeking or receiving much recognition or attention.
⭐ Genny wins for her Business Impact of the Year: Individual that has demonstrated outstanding success, innovation, growth, and is a positive influence to the business.
A Little Fun
Teams that work as hard as we do also need to have a little fun as well. From trade shows to training to celebrations, it’s always a good time when we can get the team together.
There’s also quite a bit of joy that occurred outside the office. This year, we had:
- 6 engagements: Seriously, in a company of 50 people, that means that 12% of the company got engaged in 2025.)
- 1 wedding: Congratulations to our Chief Growth Officer, Ali, and his wonderful wife!
- 1 baby boy: Congratulations to Hafsah for welcoming a new baby boy this fall!
- Countless moves: From new houses to new apartments and even new cities, we moved all over.
These moments remind us that behind every dashboard and deployment is a real person building a life.
Looking Ahead to 2026
In talking with our team members, we’re looking forward to a lot in 2026.
- Building off of the momentum from 2025 and carving our way as a trusted Ads Partner
- I'm very bullish on growing our Dynamic Pricing customers
- Continuing to grow with an awesome team.
In the words of our CEO, we’re going to crush it TOGETHER.
“We kicked off the year facing real adversity, but together we pushed through and came out stronger than ever. Those challenges sharpened us, united us, and set the foundation for what became an incredible year. I’m deeply grateful to the entire Trellis team for your grit, creativity, and commitment. Huge congratulations to all the employees recognized at our holiday celebration — your impact truly shines.
AI is transforming our industry at a pace no one could have predicted, and 2026 is shaping up to be an exciting year as companies reimagine what’s possible in this new era. A massive thank you to our customers, partners, investors, and supporters — we wouldn’t be here without you. Here’s to another amazing year and an even bigger future ahead.”
Want to be a part of Trellis’ story in 2026? Schedule an introductory call and learn more about how we can be a part of your 2026 strategy.