Having access to the right tools can make all the difference when growing your brand, especially when scaling rapidly. Strong resources can save you time and money, while the wrong resources can make hitting your goals harder.
If you’re looking for a comprehensive, data-rich Amazon seller toolkit without a big investment, Trellis’ Chrome extension delivers proficient insights directly in your browser. With the Trellis Chrome extension, you can access all of the analytics you need to maximize your Amazon sales potential.
Key Features of the Trellis Chrome Extension
- SERP & ASIN Performance Overlay: Get instant visibility into sales estimates, pricing trends, and content scores directly on Amazon search and product pages. Use this data to inform your ad strategy, catalog expansion, and listing optimizations.
- Keyword Scraper & Analyzer: Track both organic and sponsored keyword placements for any ASIN. Identify visibility gaps, discover high-performing terms, and refine your targeting strategy with real-time keyword intelligence.
- Timeline-Based Price Tracker: Analyze historical and current pricing trends, including discounts and deals. Uncover patterns across multiple ASINs and monitor your competitors’ pricing strategies over time.
- Product Page Audit Tool: Evaluate and score the quality of listings including titles, bullet points, images, and A+ content to quickly find optimization opportunities and boost conversion rates.
Main Benefits of the Trellis Chrome Extension
Whether you’re new to selling on Amazon or you’re looking to do a little competitive research, this extension gives you the insights you need. As a reminder, it’s free to download and you have unlimited searches, ASIN and keyword saves, and more.
Sales Forecasting
Trellis enables predictive sales modeling by correlating pricing, advertising, content, and historical trends. Your brand can determine what to expect in the future as you fine-tune your strategy today. Some of the sales analysis tools available to Amazon sellers include:
- Sales trends, including peaks and valleys throughout the products’ lifecycle, while seeing how pricing shifts with sales patterns.
- Estimated sales by product or category based on market factors and historical information.
- Changes in Best Seller rankings, including methods to grow your BSR over time.
- Leader identification, determines the top products, who the top sellers in your space are, and how you compare.
- Sales history breakdowns to separate high-performing tactics from underperformers.
- Keyword analysis to see how certain keywords correlate to sales volumes and the costs of driving those clicks.
Profitability Growth
Businesses at every stage are looking to increase profits and grow margins. AI-powered analytics from Trellis, you can strategize around
- Pricing history and its correlation with Best Seller Rankings
- Ways to optimize keyword spend
- Strategies for content that can increase organic reach
Pricing Decisions
How big are your margins? How low can you price your products while still turning a profit? These decisions can be complex, but Trellis simplifies them with historical pricing data and competitor benchmarks. See price distribution to evaluate how you’re positioned in the market, learn how to reverse engineer the tactics used by other successful brands in your sales space, and create custom strategies to keep you competitive.
With price analysis tools, you can do a deep dive into how pricing is affecting your sales and what you can do to increase the likelihood of standing out in the market. Resources include:
- Track pricing trends across your products and your competitors to stay competitive and informed.
- Handling seasonality, including using trends to predict seasonal shifts and pricing strategies.
- Finding gaps in the market.
- Tactical pricing to best target where changes will be most valuable.
- Price distribution breakdowns to see where pricing makes the most impact.
- Historical pricing information to showcase progress over time.
- Pricing and demand elasticity calculations.
- Dynamic pricing projections.
Price Distribution & History
Hindsight is 20/20, which is why it’s so important to be able to review the pricing you’ve used previously in conjunction with how the industry is currently priced. For products you’ve sold and competitor products that are being tracked, price history can help you look for trends and guide future decision-making. Opportunities include:
- Either pricing competitively or uniquely based on your category.
- Price history, including how pricing changes over time and the correlation between units sold and BSR.
- Reverse engineer the profit curves of your competitors to set your own profitable price.
Advertising
Advertising can be a struggle if your brand is just finding its footing in eCommerce. The Trellis extension can help, most notably in harvesting keyword opportunities for actionable PPC intelligence.
The extension can provide Cost-Per-Click estimates across different keyword match types, helping brands hone their keyword strategies. This can mean finding new terms or improving the current approach to expand your advertising profile. With share of voice (SOV) analysis, it’s possible to analyze your dependence on advertising for both exposure and how you stack up against the competition.
Content Analysis
The content you include on Amazon product listings, from keywords to details like product description bullet points, can all play a role in how customers perceive your Amazon items. Minimal content can turn customers away, while dense, wordy bullet points or product information can be overwhelming. Analytical insights help uncover weaknesses and highlight where to improve.. Tools include:
- Listing health analysis, including title health, use of special characters, length of bullet point descriptions, and use of images.
- Target products with poor listing health by identifying weak spots and guiding best practices to show improvement.
- Explore your share of shelf to see how brand distribution works across your products and categories.
Competitor Strategy Insights
Knowing what your competitors are doing, from pricing to sales estimates to product rankings, can be a critical influence on planning your own sales strategies. Trellis’ Chrome extension highlights competitor tactics like
- Pricing strategies
- Advertising effectiveness
- Promotional tactics
- Gaps in product content
- Benchmark your brand against top sellers
- Compare sales history to key competitors
Streamline Workflows Automation
The right Amazon Chrome extension can upgrade your organizational skills, taking time-consuming tasks and simplifying them. Some of the ways you can streamline your more monotonous workflows include:
- Keyword Tracking: Explore how you rank against top keywords over a week-long period, allowing you to adapt to meet exposure goals.
- Competitor ASIN Management: Pull competitor ASINs quickly and easily so you can improve targeting while keeping track of emerging products.
- Easy CSV Exports: Download data quickly and easily into CSV files to incorporate with existing reporting or upload to internal dashboards.
- In-Amazon Data Visualization: See rolled-up competitor information, historical changes, and modeled data as you browse Amazon.
Deal Exposure
Trellis offers the opportunity to correlate sales estimates with brand discounts, helping you see how the competition is managing promotions. With tools to provide at-a-glance coupons and deal ratios for other sales in your space, as well as the ability to export CSVs of the top keywords, benchmarking how frequently your competitors run promotions and how effective those promotions are, you can keep your finger on the pulse of deal performance and success rates.
Getting Started with the Trellis Chrome Extension
Trellis combines AI precision with human intuition. The Chrome Extension distills that intelligence into an in-browser experience. Getting started is quick and easy.
- Download the extension to add to your Chrome browser.
- Sign in or sign up. Click on the Trellis icon in your extensions and follow the instructions on the landing page.
- You will need to provide basic information, like your company name and contact details, in order to complete the setup process.
- Connect your Amazon and/or Walmart account(s) to Trellis for additional insights. Note: This step is optional, but highly encouraged for additional success.
- Start browsing! Extension results display right within Amazon pages, or in the extension “pop out”.
- If you’re not selling on Amazon, that’s totally fine! You can use the insights garnered from the Chrome extension to help directionally with sales on Walmart, Shopify, or other sales marketplaces.
Grow your Amazon Business with Trellis
Ready to accelerate your growth on Amazon? Download the free Trellis Chrome Extension to unlock powerful analytics, competitor insights, and pricing intelligence directly in your browser.
Interested in more? Book a demo to see our robust platform and how it can maximize your profitability while optimizing sales.
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