As our 5th year wraps up, we’ve been reflecting on everything that makes Amazon, Walmart, and the eCommerce space dynamic, challenging, and full of opportunity. For us, this has been a year of tuning into the challenges our customers face, building tools to address them, and celebrating the wins that come when businesses and technology align.
We’re going to open the curtain on highlights from the past year: events that inspired fresh ideas, features designed to simplify and grow your business, content created to empower and educate, and, yes, the awards that affirmed we’re heading in the right direction.
Let’s dive into what made 2024 unforgettable and what’s setting the stage for an even better year ahead.
Working with Clients Around the World
Connecting with our customers and staying ahead of marketplace innovations are the twin engines driving our growth. This year, we hit the road to deepen those connections, network with so many online businesses, and further develop our relationships with key marketplaces like Amazon and Walmart.
With updates in omni-channel reporting to advancements in tools like GenAI, AMC (Amazon Marketing Cloud) and DSP (Demand-Side Platform), we left each event inspired and equipped to evolve alongside this fast-moving industry.
Some key events we attended were:
- Prosper Show (March): A hub for practical strategies early in the year, Prosper helped us reinforce some of our key objectives throughout 2024. Be sure to catch us at Prosper 2025 too!
- Walmart Seller Summit (August): Walmart showcased its investments in omni-channel experiences, with an emphasis on tools that unify physical and online retail.
- Amazon Accelerate (September): This event brought a wave of innovation announcements from Amazon, including expanded features for DSP and quality of life updates to seller tools that enhance brand visibility and performance like their Generative AI tool.
- Amazon unBoxed (October): Focused on advertising, unBoxed highlighted new creative capabilities, and improvements in campaign measurability. These insights directly inform how we help our customers maximize their advertising ROI.
Building on the marquee conferences, we gained valuable perspectives at more focused events like the Natural Products Expo, Outdoor Retailer, and the Billion Dollar Seller Summit. These gatherings provided a closer look at category-specific challenges, from profitability hurdles to seasonal demand planning.
By the Numbers:
In 2024 alone, our team travelled over 420,000kms or 260,000 miles (for our American friends). That’s the circumference of the earth 10 times, or a trip to the moon with kilometers to spare.
Our Head of eCommerce Growth, Sriteja Srivatsavai, led the pack with 77,935kms, almost flying around the globe twice just by himself. ✈️
Building & Innovating the Platform
The feedback we heard from you this year (sometimes blunt, but always appreciated) led to meaningful solutions. Our product and development teams worked purposefully with you to deliver some major functionality
Amazon Marketing Stream / Dayparting: Early in 2024, we tackled one of the most-requested features by integrating with AMS to enable dayparting. Sellers can now optimize bids for the most impactful times of day and week, driving more efficient ad spend.
Rules-Based Advertising: By March, we launched the ability for brands and agencies to layer in their experience through rules. Placing rules on when to raise bids, when to harvest keywords, where to place product ads, and so much more.
Omni-Channel Walmart Data: In April, our dashboard unveiled new Omni-Channel Walmart data to connect the dots between online ads and in-store sales. This innovation allows brands to budget into the ads that convert no matter where the sale occurs.
MAP Pricing on Walmart: We also released dynamic pricing for Walmart users to ensure pricing compliance across marketplaces, and to help price optimally on more channels.
B2B Dynamic Pricing: In July, we expanded our platform to serve B2B selling on Amazon as well, allowing them to optimize their bulk prices while adhering to MAP policies.
Amazon Demand-Side Platform Capabilities: We achieved a major milestone by integrating Amazon DSP into our platform. Surfacing key data and providing rules-based campaigns, Amazon sellers can now freely extend their brand’s reach. Combined with AMC data, this is a powerful tool to place ads in front of audiences that are likely to convert.
Sell-Through Rate Optimization: Further enhancing dynamic pricing, we introduced an STR aware algorithm to help sellers optimize inventory levels to avoid both overstocking and stockouts.
Amazon Marketing Cloud (AMC): October was a major month as it marked the release of our “Path-to-Purchase” module, providing multi-touch attribution and identifying the ad campaigns that contribute most to profits. Further upgraded in November with AMC Audiences, sellers and agencies can adjust bids for Sponsored Product ads based on audience segments like past purchasers or engaged viewers.
Image Generator Integration: October also saw the addition of Amazon’s AI-powered image generator to the Trellis platform. This tool helps to create lifestyle images for ads with ease, improving click-through and conversion rates.
Shopify Beta: Fall continued to be a season of innovation as we extended our platform functionality into the Shopify ecosystem. Sellers can now adjust prices on Shopify stores based on Amazon data, manage MAP compliance, and use sales data to build lookalike audiences.
Each of these milestones reflects a lot of hard work and a fair share of trial and error. It’s been a year of figuring out how to solve real problems for sellers—sometimes nailing it, sometimes learning as we go. The challenges are evolving, and so are we. However, it is necessary for us to continuously evolve the tools that help you succeed in this fast-moving eCommerce world, and that’s what keeps many of our sellers on top.
By the Numbers: With a range of new features, millions in ad spend, and enabling almost $2 billion in sales, our team grew by 76% to serve customers as effectively as possible.
Helping You Navigate eCommerce Complexity
This year, our goal was to help our users make the most of what we offer in order to exceed those evasive KPIs. Whether it was breaking down complex features, offering strategic insights beyond our platform, or sharing real-world success stories, we set out to equip sellers with the Amazon and eCommerce knowledge they needed to thrive.
Here’s a look at how we tackled it:
Almost 100 Blog Pieces: From how to increase profit margins to the difference between rules-based and AI bidding optimization, our blog focused on the steps to take to profitable growth.
Over 85 Short Videos: These bite-sized videos ran the gambit, tackling feature breakdowns, testing your trivia knowledge, and even inspiring some friendly competition. Our goal was to create a place for busy sellers like yourself to get refreshed and inspired about the Amazon and eCommerce ecosystem.
Two Newsletter Series: Across our two newsletters, The Climb and Community Garden (our exclusive, client-only newsletter), we kept you updated on the latest marketplace updates, eCommerce strategies, and Trellis innovations.
Countless LinkedIn Lives: We dove into topics like optimizing sell-through rates with Dynamic Pricing and tips for leveraging AMC audiences. These live sessions turned abstract ideas into practical advice that you could implement on our platform.
Client Case Studies: We highlighted how specific tools within our platform led to specific, tangible results.
We learned that making great content isn’t about flashy production or buzzwords. It’s about providing clear, actionable, and goal-oriented content.
By the Numbers:
After intense demand (mostly from Niko Vulin, one of our Account Executives, and Sriteja), we finally ran the numbers to determine who the true TikTok star at Trellis is . . .
As with any analysis, the winner really depends on how you slice the data. If your goal is pure popularity, Niko takes the crown with 11,000+ views across 19 videos. But hey, efficiency matters too, right? With 7 fewer videos and an impressive 663 views per video, Teja might just win for getting the most bang for our buck.
Unfortunately, the data doesn’t give us a definitive answer, so we’ll just say they’re both winners in our hearts. If you want to settle the debate yourself, check out our TikTok and leave a like for your favorite.
How Did 2024 Go?
We asked our leadership team what made them proud this year, and their responses captured the spirit of innovation, teamwork, and success that defined 2024.
Ali Babul, our Chief Evangelist, highlighted some transformative product advancements, including “Dynamic Pricing’s deeper integration with advertising, AMC and Shopify innovations, and Rules plus AI.” These enhancements, he noted, were pivotal in “delivering top-tier service to brands and agencies, strengthening our reputation in the industry, and driving our growth.”
Other leaders, like Denis Leclair, VP of Engineering, and Luke McGinnis, Chief Revenue Officer, echoed this pride in how our tools have evolved into a premium option for brands and agencies. From offering greater controls to integrating DSP and AMC, the product is meeting advertisers’ ever-growing needs.
For Chief Product Officer Krishna Vemulapali, the year’s highlight wasn’t just the product—it was the team. He reflected on the impact of new hires, saying, “I’m very proud of the team Trellis built this year. Luke and Caroline, Director of Marketing, have put Trellis on the map like no one else could.”
CEO Fahim Sheikh turned the spotlight to our frontlines: “The heart of our clients’ success has always been our incredible sales and customer success teams. They aren’t just unlocking features—they’re unlocking potential. Every conversation and collaboration aligns strategy with profitability, helping our clients see what’s possible.”
Our internal pride wasn’t the only measure of success though.
David Zimmermann, a top Amazon influencer known for his rigorous analysis of tools in the Amazon Tools League, ranked us as:
- #1 Amazon PPC Tool for Starter Brands
- #1 Best for Automation
- Top 3 Amazon PPC Tool for Agencies
Additionally, we were honored with:
- Two Golden Seller Awards Nominations for Best Advertising Solution and Best Repricer
- The Rising Star Award from FeaturedCustomers
- Recognition as Ottawa’s Fastest Growing Company
By the Numbers:
Awards and accolades only tell part of the story. Our customers’ results speak louder.
By utilizing our platform, sellers achieved an average 248% increase in ad sales and a 107% increase in profit compared to the previous year. Together, we facilitated over 547 million pricing decisions, managed more than $100 million in ad spend, and delivered industry-leading efficiency with an average ACoS of 23.8% and TACoS of 5.8%. 🤯
These milestones are a testament to listening to our customers, building tools that address their challenges, and consistently striving to deliver measurable results. From optimizing pricing strategies to driving ad performance, every decision was rooted in helping our brands grow smarter and faster.
Our customers’ successes and the recognition we’ve received this year made one thing clear: When innovation meets real-world challenges, great results follow.
What’s Next?
As we close the chapter on an incredible year, we’re more excited than ever for what’s ahead. 2025 will bring even more advancements to help brands and agencies navigate this fast-moving landscape with confidence and ease.
Our platform’s core pillars—Advertising Automation, Dynamic Pricing, Content Optimization, and Promotion Planning—will remain at the heart of what we do, but we’re building on them in big ways:
We’re enabling sellers to connect their Amazon pricing strategies with their own D2C eCommerce stores, giving them the power to grow their brands independently while respecting Amazon’s pricing policies. By bridging the gap between marketplaces and direct sales, we’re helping sellers keep their ecosystems aligned and profitable.
To make Amazon even more profitable, we’re developing APIs that allow users to leverage their first-party data more effectively, bringing sharper insights and better outcomes.
For agencies, we’re creating new tools and integrations designed to streamline operations, expand capabilities, and help agencies grow their offerings. These enhancements will empower agencies to add value for their clients without overhauling their workflows—unlocking new opportunities with minimal friction.
Smarter integrations are at the heart of what’s next, combining advertising data and pricing strategies to enable more sophisticated approaches. In expanding our support for Amazon DSP, AMC, and Walmart advancements, we’ll make it easier to execute turnkey strategies that deliver results.
As we step into 2025, our commitment is to innovate and build tools that drive success. The best is yet to come, and we’re thrilled to be on this journey with you.
