Walmart Marketplace has become a major advantage for brands looking to diversify their sales channels and ramp up revenue volume. The eCommerce marketplace offers increased visibility with shoppers who are ready to make a purchase.
But as the cost of selling increases, you need to know the complete breakdown of Walmart seller fees to ensure your profitability across the board. We’re breaking down all the fees Walmart charges its third-party sellers below.
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How Much Does It Cost to Sell on Walmart Marketplace?
The registration process for setting up an online seller account on Walmart is completely free. Unlike Amazon, there is no subscription fee for registered sellers.
Instead, Walmart deducts a referral fee from each successful purchase. The Walmart referral fee percentage rate depends on your product category and the total price of the sale. On average, Walmart’s commission rates range from 5% to 15%.
Walmart Referral Fees for Third-Party Sellers
In the below table, you’ll find the specific fees associated with each product category. Be sure to take these figures into account when calculating the total profit you’ll make from each sale on Walmart Marketplace.
| Product Category | Referral Fee Percentage |
| Apparel & Accessories | 5% for items with a total sales price of $15 or less10% for items with a total sales price from $15-$1015% for items with a total sales price greater than $2015% for backpacks |
| Automotive & Powersports | 12% |
| Automotive Electronics | 8% |
| Baby | 8% for items with a total sales price of $10 or less 15% for items with a total sales price greater than $10 |
| Beauty | 8% for items with a total sales price of $10 or less 15% for items with a total sales price greater than $10 |
| Books | 15% |
| Camera & Photo | 8% |
| Cell Phones | 8% |
| Consumer Electronics | 8% |
| Compact Appliances | 12% for the first $3008% for the portion above $300 |
| Electronics Accessories | 15% for the portion of the total sales price up to $1008% for the portion of the total sales price greater than $100 |
| Decor | 15% |
| Gourmet Food | 15% |
| Grocery | 8% for items with a total sales price of $15 or less 15% for items with a total sales price greater than $15 |
| Health & Personal Care | 8% for items with a total sales price of $10 or less15% for items with a total sales price greater than $10 |
| Home & Garden | 15% |
| Indoor & Outdoor Furniture | 15% on the first $20010% on amounts over $200 |
| Industrial & Scientific | 12% |
| Jewelry | 20% for the portion of the total sales price up to $2505% for the portion of the total sales price greater than $250 |
| Kitchen | 15% |
| Luggage & Travel Accessories | 15% |
| Major Appliances | 8% |
| Music | 15% |
| Musical Instruments | 12% |
| Office Products | 15%, except 8% for Calculators and 12% for Printer Cartridges |
| Outdoor Power Tools | 15% for items with a total sales price ≤ $5008% for items with a total sales price > $500 |
| Outdoors | 15% except 8% for Hunting Trail Monitors, Binoculars, Telescopes, Spotting Scopes, and Night Vision Goggles |
| Personal Computers | 6% |
| Pet Supplies | 15% |
| Plumbing, Heating, Cooling & Ventilation | 10% |
| Shoes, Handbags & Sunglasses | 15% |
| Software & Computer Video Games | 15% |
| Sporting Goods | 15% |
| Tires & Wheels | 10% |
| Tools & Home Improvement | 15%, except 12% for Base Power Tools |
| Toys & Games | 15% |
| Video & DVD | 15% |
| Video Game Consoles | 8% |
| Video Games | 15% |
| Watches | 15% for the portion of the total sales price up to $1,5003% for the portion of the total sales price greater than $1,500 |
| Everything Else | 15% |
➡ ️ Access Walmart’s full fee schedule here.
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Walmart Fulfillment Services Fees
Walmart Fulfillment Services, or WFS, is a complete suite of fulfillment services that lets Walmart Marketplace sellers outsource picking, packing, shipping, storage, and returns to Walmart.
While WFS isn’t currently as comprehensive as Amazon FBA, it’s a strong option for sellers who don’t want to manage their own fulfillment. Sellers using WFS may also take advantage of ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags to help boost search rankings and increase Buy Box wins.
Here’s a closer look at the fee structure for Walmart Fulfillment Services.
Standard Fulfillment Fee
Standard Fulfillment Fees apply to items that meet the following criteria:
- Unit weight is less than or equal to 150 lb.
- Longest side is less than or equal to 108 inches
- Longest package side + girth* is less than or equal to 165 inches
*Girth = 2 * (width + height in inches)
| Shipping Weight | Fee |
| < 1 lb. | $3.45 |
| 2 lb. | $4.95 |
| 3 lb. | $5.45 |
| 4-20 lb. | $5.75 plus $0.40 for each lb. > 4 lb. |
| 21-30 lb. | $15.55 plus $0.40 for each lb. > 21 lb. |
| 31-50 lb. | $14.55 plus $0.40 for each lb. > 31 lb. |
| ≥51 lb. | $17.55 plus $0.40 for each lb. > 51 lb. |
Additional Fulfillment Fees for Standard Items
On top of its standard fees, Walmart adds an additional charge for certain categories of items:
| Type of Fee | Fee |
| Apparel | Add $0.50 |
| Hazardous Materials | Add $0.50 |
| Retail price less than $10 | Add $1 |
| Oversize | Add $3 for items with: – Longest side greater than 48” and up to 96” – Median side greater than 30” – Longest side + girth greater than 105” and up to 130” Add $20 for items with: – Longest side greater than 96” and up to 108” – Longest side + girth greater than 130” and up to 165” – (Unit weight starts at 90 lb. when determining fulfillment fee) |
Big & Bulky Fulfillment Fees
An item is considered Big & Bulky if it meets one or more of the following criteria:
- Unit weight is between 150 lb. and 500 lb.
- Longest package side is greater than 108 inches and up to 120 inches
- Longest package side + girth is greater than 165 inches
| Shipping Weight | Fee |
| Up to 500 lb. | $155 + $0.80 per lb. > 90 lb. |
Storage Fees
Walmart charges fixed monthly storage fees based on the volume of the product and length of time stored, using a 30-day calendar month with increased fees for peak season:
| Length of Time | Fee |
| January – September | $0.75 per cubic foot per month |
| October – December (peak) | $0.75 per cubic foot per month for items stored for up to 30 days. Add $1.50 per cubic foot per month for items stored for more than 30 days. |
| >12 months | Up to $7.50 per cubic foot per month |
Return Processing Fees
Returns processing fees (previously known as return shipping fees) are based on shipping weight. Additional fees apply for apparel, hazardous materials, and oversize items:
| Shipping Weight | Standard Return Fee Per Unit |
| ≤ 1 lb. | $4.70 |
| 2 lb. | $6.20 |
| 3 lb. | $6.70 |
| 4-20 lb. | $7.00 + $0.40 for each lb. > 4 lb. |
| 21-30 lb. | $15.55 + $0.40 for each lb. > 21 lb. |
| 31-50 lb. | $14.55 + $0.40 for each lb. > 31 lb. |
| ≥ 51 lb. | $17.55 + $0.40 for each lb. > 51 lb. |
| Shipping Weight | Big & Bulky Return Fee Per Unit |
| Up to 500 lb. | $155 + $0.80 per lb. > 90 lb. |
If Walmart damages or loses the item, it will credit the seller the original sales price and retain the fulfillment and commission fees. If the item is lost in transit to the customer, you retain the original sales price and Walmart retains fulfillment and commission fees.
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How Are Sellers Paid on Walmart?
In the US, Walmart lets sellers choose between two third-party payout providers: Payoneer and Hyperwallet. Sellers in Canada can also use PingPong. (See here for an up-to-date list of payment processors available to sellers in other countries, like China, Hong Kong, India, and Vietnam).
When you set up your seller account, you’ll be prompted to select one of these platforms and register with them. Once you’ve signed up, your payments will be automatically processed through your chosen platform.
Payoneer and Hyperwallet are both linked to your bank account for fast and easy transfer of funds.
When Does Walmart Pay Sellers?
Payments are usually disbursed to sellers every 14 days. However, the exact payment cycle depends on the terms listed in your Walmart Marketplace Retailer Agreement. You can also check the dates on your Payment History Reports to get a better idea of your payment cycle.
New sellers on Walmart.com are subject to a payment hold for each item shipped. The hold period is up to 14 days for US sellers, or 21 days for international sellers.
Payments for each item will be delayed until both of the following criteria are met:
- 90 days have past since your first order was shipped
- You’ve received $7,500 in payments
Settlement cycles occur biweekly on alternate Fridays at midnight PST, so it can take up to a month or more to receive payment after an order has shipped, depending on when you start selling.
Setting Up Payment Information
As of 2024, sellers no longer need to register with Payoneer or Hyperwallet ahead of time. You can set up your payments processing account through a portal within Walmart Seller Center, or link a preexisting Payoneer or Hyperwallet account to your Seller Center account.
To set up payments, go to the Payment Info page and click the ‘Set up’ button next to the payment processor of your choice. You’ll need a valid ID, email address, contact details, and bank account information to get set up.
Walmart Marketplace Sales Tax
Previously, sellers were responsible for calculating their own taxes. Now, Walmart Marketplace takes responsibility for calculating, collecting, remitting, and refunding sales tax on orders shipped and delivered to all states where sales tax is applicable.
You are responsible for assigning a shipping sales tax code to each shipping method you support, and Walmart recommends working with an accountant to determine the correct codes. If you believe an item is not being taxed correctly, verify that the item has the correct product type ID.
Winning the Walmart Buy Box
The Walmart Buy Box refers to a featured section on an item page that displays the item’s name, price, seller, and purchasing options. If two sellers are selling the same product on Walmart, they will have to share the item page.
The most effective way to make your product stand out from your competitors is to win the Buy Box, which secures the top spot on the item results page and essentially makes your product the default purchase option.
One of the most effective strategies for winning the Buy Box is offering competitive prices. To boost your chances, pay close attention to how your competitors are pricing their products.
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Walmart fees vs. Amazon fees
How do Walmart’s seller fees compare with Amazon’s? Here are some things to think about when comparing the fees associated with each platform. Consider which products you plan to sell, and don’t forget to include fulfillment and subscription fees.
Key considerations when comparing Walmart vs. Amazon seller fees:
- Amazon charges sellers a subscription fee of $39.99 per month in addition to other fees, including listing fees.
- Walmart does not charge setup, subscription, or monthly fees, and has slightly lower commission fees on certain products, like watches and computers.
- Other Walmart fees, like storage and shipping, also trend slightly lower than Amazon’s, however the final cost breakdown will vary depending on size, weight, product category, and other factors.
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