Cavalier Wholesale (Factory Direct Wholesale) is a leading multi-category distributor serving retailers across North America. They partnered with Trellis to automate pricing and unlock new profit potential. This case study explores how Cavalier Wholesale boosted prices, increased unit sales, and doubled ROI using Trellis Dynamic Pricing.
Challenge: Manual Pricing Limits Growth
Before Trellis, Cavalier Wholesale relied on a team of more than 10 people to manually adjust product prices. With a large and constantly changing catalog, staying competitive required constant attention…and even small errors could impact margins.
The leadership team realized that automation could replace repetitive pricing work, improve accuracy, and uncover new profit opportunities. When they calculated that just a 1% margin improvement could generate $100,000 in additional revenue, they looked to the Trellis’ Dynamic Pricing tool so that the platform could pay for itself.
Solution: Trellis Automates Profitability
Cavalier Wholesale turned to Trellis’ Dynamic Pricing to bring automation, intelligence, and scalability to their pricing strategy.
With Trellis, their team no longer adjusts prices by hand. Instead, they simply set the price range and choose a strategy, and the platform’s AI Precision + Human Intuition handles the rest.
Trellis continuously analyzes real-time market data to identify which products have high-margin potential and which have high-volume potential, adjusting prices daily to maximize both.
The result is a smarter balance between profitability and competitiveness, with minimal user intervention. This way, the Cavalier Wholesale team can focus their efforts on new initiatives.
Results: Higher Prices, More Units, and Double ROI
Since implementing Trellis’ Dynamic Pricing, Cavalier Wholesale has achieved measurable, scalable growth, all while reducing manual workload.
Key Results:
- +1.7% increase in average sales price
- +4% increase in units sold
- $56K lift on $3.36M in sales
- 2x return on subscription cost
These results show how even a small pricing adjustment can create outsized impact. What started as a goal to capture a 1% margin improvement has turned into a 1.7% increase in average sales price and a 4% lift in units sold, driving $56K in added revenue on just 14% of products enrolled.
What’s more impressive? Only 14% of products are currently enrolled, leaving major room to expand even more than they already have.
These results come from 135 actively optimized products, with Trellis adjusting prices as often as daily to ensure each SKU stays competitive in a constantly changing market. To optimize these 135 products, Cavalier Wholesale took all of their top sellers and ran dynamic pricing on it. This was a distinct advantage because Trellis doesn’t limit the amount of products you can enroll.
By dynamically targeting margin and volume opportunities, Trellis helped Cavalier Wholesale raise prices and sell more at the same time. Now they’re already seeing double the return on its subscription cost…with plenty of room to grow.
Efficiency at Scale: All in One Platform
What once required hours of manual work now happens automatically. Trellis handles the complex, daily price adjustments that used to consume hours of human effort.
This automation not only drives higher profit but also gives Cavalier Wholesale’s team time to focus on strategic growth. Pricing is now proactive, consistent, and entirely scalable.
Read more: Momofuku Serves Up Smarter Growth with Audience Builder +
Ready to Make Your Pricing Pay for Itself?
Discover how Trellis’ Dynamic Pricing helps brands grow profitably through AI Precision + Human Intuition.