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            Harness cutting-edge software to drive higher conversions.

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Picture of Caroline Powell

Caroline Powell

The Leslie Knope of Digital Marketing. With over 10 years of experience in eCommerce and digital marketing, Caroline focuses on driving strategic growth for Trellis as well as online brands of all shapes and sizes. She holds a B.B.A. from the University of Georgia, and you'll find her calling the Dawgs every Saturday during football season. When she isn't developing comprehensive marketing strategies, you'll find her taking dance classes, walking her dog, or reading thrillers.

Content written by this author:

Webinars

Impact-Driven Growth: Prioritizing to Win on Amazon

As you’re building your business, there are so many different directions

Caroline Powell May 22, 2025
Advanced PPC Strategy

How to Level Up Your Ad Performance with AMC Insights & Data

These days, eCommerce advertising is standing room only. It’s becoming harder

Sriteja Srivatsavai May 20, 2025
Dynamic Pricing

The Ultimate Guide to Amazon Dynamic Pricing

Whether you’re an eCommerce seller or an in-person retailer, pricing is

Ali Babul May 15, 2025
Advanced PPC Strategy

Amazon Ad Placements: 6 Tactics for Profitable Growth

Landing prime placements on Amazon is a brutal game these days.

Geoffrey Martlin May 13, 2025
Product Content

Walmart Keyword Research: The Ultimate Guide For Sellers

Keywords can make or break success when selling on marketplaces like

Geoffrey Martlin May 8, 2025
Advanced PPC Strategy

Measuring Marketing Impact: A Guide to eCommerce Incrementality Testing

The “growth at all costs” mindset has undergone a fundamental shift.

Caroline Powell May 6, 2025
Case Studies

Profitable Scaling For a Seasonal, Handcrafted Brand on Amazon

Creative Crafthouse is a family-run puzzles and games company based in

Geoffrey Martlin May 2, 2025
Amazon Fulfillment

How Does the Amazon Supply Chain Work? Guide for Sellers & Brands

Behind every Amazon delivery is a complex system that keeps millions

Denis Leclair April 29, 2025
Advanced PPC Strategy

7 Strategies to Get More Out of Your Top Placements

If we had a magic wand, we’d wave it to grant

Caroline Powell April 24, 2025
eCommerce Merchandising

The Tariff Tizzy: How eCommerce Sellers Can Adapt & Thrive

It’s looking like tariffs are a certainty now. It’s not a

Fahim Sheikh April 22, 2025
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Impact-Driven Growth: Prioritizing to Win on Amazon

As you're building your business, there are so many different directions you're pulled. Advertising, branding, logistics, hiring...the list goes on.

How do you find the time to prioritize?

Beyond prioritizing your workload and resource allocation, how do you prioritize the products in your catalog? Whether you're a multi-million dollar corporation or a mom-and-pop shop working on your first million, knowing how to spend your time makes all the difference.

Trellis' Head of eCommerce Growth Sriteja Srivatsavai and The Ambr Group's Chief Revenue Officer Aneesha Rao dove deep into prioritization and resource allocation for facilitating impact-driven growth.

In this LinkedIn Live, our panelists discussed:

  • Product Potential: What was a time you misjudged a product's potential? Whether it was a brand you worked on or one you've been watching, what methodology were you using to determine its potential success? When did you realize you were wrong?
  • The Pareto Principle: How ingrained is the "80/20 Rule" in your business? Is it a hard and fast rule for resource or budget allocation? What about applying a "Head-Tail Analysis"?
  • Resource Allocation: With limited resources, what metrics or models are you utilizing to ensure efficient allocation?
  • Timelines: What kind of timing parameters do you allow before judging if a product is a success or a flop? How often do you reassess a product and where they sit in your 80/20 breakdown?
  • Tech Stack: What tools and technologies are must-haves for eCommerce brands today?

Prioritize Profitability with Trellis

While we can't guarantee results like The Ambr Group has seen (since every business is different), we can help you exceed your goals. Through easy-to-read dashboards and an intuitive interface, hundreds of sellers, agencies, and aggregators have maximized their profitability and driven more sales with Trellis. Book a demo to see the platform in action today!

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Use Amazon Data to analyze your optimal price point across all eCommerce channels.

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