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Connect Amazon and Owned Audiences with Audience Builder +

Turn your first-party data into a competitive advantage. Integrate your Shopify and DTC data with your Amazon Advertising campaigns, enabling cost-effective lookalike and remarketing campaigns. Reach high-intent shoppers, cross-sell more effectively, and drive sustainable growth and shopper lifetime value.

Trusted By Leading eCommerce Brands, Agencies, and Aggregators

What We Offer

Automatic Customer Uploads

Maintain sales momentum
with up-to-date DTC
audiences.

Lookalike Audiences

Improve CAC and grow sales by strategically broadening your target audiences.

Remarketing Campaigns

Improve LTV through brand protection, reducing cart abandonment, and cross-selling.

More Customer Data

Understand your shopper better with key demographics and audience interests.

Building Better Campaigns with Better Audiences

0

%

Sales Growth

0

%

ACoS Reduction

0

%

Increase in Conversion Rate

Do More with Actionable Data

Cross-Sell Effectively

Unlock your full potential with our Amazon and Shopify integration.

Reduce ACoS

Unlock your full potential with our Amazon and Shopify integration.

New-to-Brand Sales

Unlock your full potential with our Amazon and Shopify integration.

Improve LTV:CAC Ratio

Unlock your full potential with our Amazon and Shopify integration.

Cart Abandonment

Unlock your full potential with our Amazon and Shopify integration.

Brand Protection

Unlock your full potential with our Amazon and Shopify integration.

Launch Products

Unlock your full potential with our Amazon and Shopify integration.

Growing profitably with Audience Builder +

Optimize Sponsored Ads with Bid Multipliers

Drive incrementality by leveraging your audiences across different sponsored ads placements through audience targeting and bid multipliers. Focus your ad spend on high converting audiences at different levels of the funnel.

Stop Revenue Leakage

Don’t lose sales on Amazon to window-shopping and price hunting. Use your first-party data to build remarketing campaigns that re-engage high-intent shoppers to reinforce your brand’s value and outmaneuver competitors.

Drive Repeat Buyers & Launch New Products

Maximize customer value by remarketing and building lookalike audiences to create high-intent audiences for cross-selling and product launches on Amazon. Identify shoppers who have already engaged with your brand or those similar to your customers to target them with complementary products.

Learn More About Integrating Shopify and Amazon.

Essential Guide to Building Your eCommerce Merchandising Strategy

March 6, 2025

Optimizing the same variables over and over again is stagnating eCommerce stores. Many respond by taking on more, making eCommerce Merchandising increasingly complex.

Dynamic Pricing on Shopify: 7 Essentials for a Profitable Strategy

February 25, 2025

The pressure is on for Shopify merchants. Ad dollars are being stretched to their limits as brands push to drive traffic to their

Scale Your Ads Profitably with the Power of Audience Builder

Powered by Amazon Marketing Cloud

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