Growing an Amazon agency is not just about adding more accounts. It is about maintaining performance, visibility, and profitability as complexity increases.
Blue Amber Digital is an Amazon Ads Verified Partner with more than a decade of experience helping brands scale across the United States, Europe, Singapore, the UAE, and Australia. The team specializes in Amazon PPC management, listing optimization, and global expansion strategy. As its client portfolio grew, Blue Amber Digital needed a way to scale operations without sacrificing oversight or results.
That is where Trellis stepped in.
The Challenge: Hitting am Operational Ceiling
As the agency added more accounts and campaigns, it became harder to maintain a centralized view of performance. Tracking key metrics like Cost-Per-Click (CPC), Click-Through Rate (CTR), and organic conversion rate (CVR) across the entire portfolio required constant manual effort.
The team was spending too much time in the weeds. Manual bid adjustments. Campaign setup. Downloading multiple Amazon ads reports. Merging spreadsheets to uncover insights. Maintaining internal reporting systems that were becoming costly and time-consuming.
As campaign volume increased, visibility decreased. Oversight became harder. Scaling further without adding headcount started to feel risky.
Blue Amber Digital had the strategy and expertise. What it lacked was scalable infrastructure.
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The Solution: Automate, Centralize, and Scale With Control
First, the agency transitioned to AI-powered advertising automation. Instead of micromanaging every keyword and bid, campaigns were aligned to clear Advertising Cost of Sale (ACoS) and Return on Ad Spend (ROAS) targets. Trellis automated bidding decisions in real time, allowing the team to focus on strategy rather than constant manual adjustments.
Second, Trellis centralized reporting. The need to download and merge multiple Amazon ads reports disappeared. Performance data across accounts now lives in one unified dashboard. This made it easier to monitor trends, compare KPIs, and identify quick wins.
Third, Blue Amber Digital implemented Dynamic Pricing on select accounts. By setting minimum and maximum price boundaries, Trellis automatically identified the optimal balance between sales velocity and margin. The result was smarter pricing without constant manual testing.
Trellis delivered AI Precision + Human Intuition across Placement and Pricing, supported by full-funnel analytics.
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The Results: Immediate Operational Impact
Blue Amber Digital reduced time spent on manual adjustments by more than 50 percent. That time savings allowed the agency to manage a significantly higher volume of campaigns without increasing headcount.
Dynamic Pricing drove measurable profitability gains. On select accounts, profit levels increased by nearly 15 percent compared to previous periods. By capturing margin opportunities that were previously missed, pricing became a growth lever instead of a guessing game.
Improved reporting also unlocked growth. With clearer visibility into account performance, the team identified overlooked opportunities. One top-performing account grew by more than 45% in top-line revenue within the first six months of implementing Trellis.
Across the portfolio, ROAS alignment became significantly more stable and predictable across managed accounts. Performance improved without adding operational strain.
Blue Amber Digital did not just grow. It scaled.
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What’s Next? Build Infrastructure That Supports Growth
Blue Amber Digital needed to scale without losing control. Trellis provided the automation, reporting, and pricing intelligence to make that possible.
If your agency is spending too much time managing bids and reports instead of driving strategy, it may be time to rethink your infrastructure.
Book a demo with Trellis and see how AI-powered advertising, dynamic pricing, and full-funnel analytics can help you grow profitably.