Arch – Amazon Listing Analyzer

The one-stop Amazon listing analyzer which offers the most comprehensive and quality-driven insights in the industry to fully optimize your product listing. 

Amazon Listing Optimization Made Easy – The 3 Cs of Arch


Product images and videos attest to the quality of your products and help build the visual concept of your Amazon store. Our quality-driven Amazon listing analyzer evaluates your products’ visual concept by assessing it in line with Amazon’s best practices and guidelines.


Content is king for driving conversion rates. An Amazon product listing is a combination of several content attributes which are equally important to optimize listings for search. Arch assesses all of the individual content variables in your listing to highlight areas for improvement.


Customers use Amazon reviews and ratings to determine whether your product can be trusted. Our algorithm calculates the critique score for your product listing based on the benchmarks set by customer insights surveys and competitive intelligence reports. 

What Can Arch Do for You?


Increase in sales for Amazon Listings with a score of 75+


Average increase in sales for sellers who scale advertising


Increase in sales for sellers who talk to our experts

Frequently Asked Questions

Is this tool free?

Yes, our Amazon listing analyzer is 100% free for anyone that is seeking feedback on an Amazon product listing. Marketing on Amazon is vastly competitive and specific, this tool provides sellers an insightful report to assist their Amazon product listing optimization. We encourage every Amazon seller to run their listing through our AI-based tool to receive a data-driven report that has proven to help increase sales & lower ACoS. No credit card needed. 

What is a good Amazon product listing score?

Scores above 75% prove that the Amazon product listing is well-optimized. Scores between 50% and 74% mean that the listing is good, but there is room for further improvement. Scores below 50% indicate that the product listing needs optimization for better results. Our free tool provides an in-depth report highlighting the Amazon product listing elements which you should improve.

How can I optimize my Amazon product listings using this tool?

After entering an ASIN, Arch will analyze the listing in real-time and instantly provide a comprehensive report with actionable insights to improve your listing. This report provides feedback on what is good vs. what can be optimized within your Amazon product listing. These recommendations are based on an in-depth analysis of Amazon’s best practices, ToS guidelines, and customer insight reports.

My Amazon product listing score is good, but the product has little to no reviews, what should I do?

Advertising your product can help increase product and brand visibility which leads to more sales. This will enable you to get more product reviews. However, there are other proven ways to gain legitimate reviews on Amazon. Check out our blog post on “How to Get Reviews on Amazon in 2021” to read about practical, effective, and proven strategies to increase your Amazon product reviews.

What should I do if my Amazon product listing score is low?

If your Amazon product listing score is below 75%, Trellis highly recommends following the instructions provided by the free tool to optimize the product listing. Even when a product is priced well and in high demand, the product listing will not be pushed organically by Amazon if it is not optimized. Poorly optimized listings can also negatively impact your sales and conversion rate. A well-optimized product listing can help you obtain a significant increase in traffic and boost sales. We can’t stress this enough – Amazon product optimization is the first chapter in your seller to super seller story.

How can I optimize my Amazon product listings to increase sales?

Amazon product listing optimization or Amazon SEO is a prerequisite for Amazon PPC. We have created the ultimate how-to guide to help optimize your Amazon product listings and supercharge your Amazon journey. Read the guide here.

Can Trellis help improve my Amazon product listing(s)?

If your Amazon product listing receives a low score, you will have the option to book a one-on-one call with a Trellis expert to gain tips for improving your product listing. Since our expertise is in Amazon Ad Automation, we want to ensure that all listings are “Ad Ready” before a seller capitalizes on the benefits of an ad automation platform, such as Trellis. This allows us to ensure that the advertising budget gets the best results before we even get started.

My Amazon product listing score is great, yet my product sales are not that high. Why is that?

If an Amazon listing score is above average, but impressions and sales are low, using Amazon Advertising can help improve and accelerate sales. Trellis customers experience an average sales growth of 30% when using our Amazon ad automation platform. Try Trellis for free and grow your Amazon sales today. 

Can Trellis help with creating videos for Amazon product listings?

All Trellis customers have access to our free video editor feature that automatically generates videos for use on Amazon. You can embed these videos within Amazon Ads or Amazon product listings. Get access to this feature and many other benefits that our platform offers to Amazon sellers like you. Start your free trial today – no credit card needed!