Frequently asked questions
Although both tools automate price adjustments, they have different objectives.
Dynamic Pricing uses AI to analyze historical pricing data and predicts the optimal prices for either maximizing sales or profits. Whereas, repricer tools lower the price against competitors to win the buy box position.
“Goldilocks Pricing” refers to a pricing strategy where a product is neither priced too low nor too high, but “just right,” much like the porridge in the Goldilocks fairy tale. This strategy aims to find a pricing sweet spot that maximizes both sales volume and profit margins. In the context of dynamic pricing on Amazon, this would mean continually adjusting your prices based on various factors such as demand, competitor pricing, and seasonality, in an attempt to always stay within that ‘Goldilocks Zone.’
Most pricing tools such as Minimum Advertised Pricing (MAP) and repricer tools are rule-based, whereas Trellis’ Dynamic Pricing has an advanced algorithm that considers several data points. Talk to our experts to see if our tool can get you results without using another pricing tool.
Dynamic Pricing keeps the prices within a set range of minimum and maximum prices. If you sell on other marketplaces, our experts can help you leverage all your marketplaces with Dynamic Pricing.
The ultimate goal of Dynamic Pricing is not to win the buy box. If your goal is getting more sales, Dynamic pricing will indirectly be winning the buy box when it has to.
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