While our team was at Amazon Accelerate 2024, we asked the audience how familiar they were with Amazon Marketing Cloud (AMC). There were quite a few people who raised their hands. When we asked how many were actively using the data available, there were even fewer hands in the air.
Sellers face a variety of challenges when it comes to optimizing and maximizing their overall profitability. Things like:
- Rising competition driving down prices
- Rising marketing costs, marketplace fees, and fulfillment fees
- Rising operational inefficiencies
Another challenge is that implementing the pricing and advertising strategies you did last year won’t work this year. Sellers and brands need to stay on top of shopper behaviors and trends and quickly adapt accordingly. You have access to this data through AMC (and Trellis’ more organized Shopper Insights), so it’s all a matter of what you do with the data.
When it comes to acting on KPIs, your LTV:CAC ratio (Lifetime Value to Customer Acquisition Cost ratio) is the golden ratio: How much does it cost to acquire a customer versus how much they’re likely to spend with you over their complete time with your brand. The higher the number, the stronger the ratio.
Watch the video to see Ali and Krishna talk through strategies to maximize this ratio, as well as indicators and levers to adjust along the way.
Within Trellis’ AMC and Shopper Insights, sellers have access to:
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- New-to-Brand Customers
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- Repeat Buyers
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- Halo Rank/Gateway Products
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- LTV by Ad Exposure
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- And so much more!
Interested in learning more about Shopper Insights and the power of Trellis’ platform? Book a free demo with a member of our team today! You can also download the slides from this presentation by filling out the form below.
Profitable Ad & Pricing Strategies Driven by AMC (Amazon Marketing Cloud)
To boost the profitability of your campaigns, download our complete strategy and framework for leveraging AMC below. Get actionable pricing and advertising insights shared at Amazon Accelerate 2024.
