Anything that increases your conversion rate will improve your ACoS. Start by looking at your listings to ensure they’re targeting the right keywords, include eye-catching images, and are well-written.
Pay particularly close attention to your product titles. The title is the first thing your prospective customers will see when your ad is displayed in the search results. Ensure the title includes enough information to entice a shopper to click on the ad. For example, if you’re selling a garment, include the size(s), colors, materials, and patterns.
With all this information in your listing’s title, you’ll be more likely to attract clicks from a customer looking for something that matches those details. If the rest of the listing is well designed, most buyers are likely to choose to purchase your item rather than go back to the search results and compare other products.
In addition, revisit your keyword research. Ensure your ads target long-tail keywords relevant to your target audience. If your ACoS is currently above your break-even point, avoid high-competition keywords and focus on ones you can get impressions with for a lower bid amount.