Amazon PPC Competitor Analysis

Finding competitors on Amazon involves conducting thorough research and analysis.

Start by identifying the main keywords relevant to your product or industry. Use Amazon's search bar to enter these keywords and see which products appear in the search results. These products are likely to be your competitors. Pay attention to both the sponsored listings, coupon, deals and organic search results.  (Link to our keyword search tool)

Explore the digital shelf in which your product belongs and browse through the listings. Look for products that have similarities or overlap with your offerings. These are your direct or indirect competitors. Trellis provides category browsing options that allow you to navigate through various product categories and subcategories.  (Link to a Digital Shelf blog?)  

Pricing strategies depend on various factors and there isn't a one-size-fits-all answer to whether you should price match your competitors on Amazon. Here are the top 3 considerations to help you make an informed decision:

1. Competitive Landscape: Assess the competitive landscape on Amazon. If your competitors are consistently offering lower prices and you find it difficult to differentiate your product based on other factors, matching their prices may be necessary to remain competitive and attract customers. However, if you offer unique value, superior quality, or additional features that justify a higher price, you may not need to match their prices directly.
   
   
2. Profit Margin: Evaluate your profit margins and financial goals. Price matching can lead to lower profit margins, especially if your costs are higher than your competitors. Analyze your costs, including manufacturing, FBA and other Amazon Feed, to ensure that you can sustain your business while still remaining competitive.  Use our pricing {Link to Pricing tool) to understand your optimal pricing strategy.
   
   
3. Promotions and Discounts: Instead of consistently matching prices, you can use promotional offers, discounts, or bundle deals to attract customers and create perceived value. These temporary pricing strategies can be effective in driving sales while maintaining your regular prices.

By combining these methods, you can compile a list of your competitors on Amazon. It's important to regularly monitor and update your competitor analysis as the marketplace dynamics can change over time.

Creating deals or coupons on Amazon can be an effective strategy to attract customers, increase conversions, and drive sales. Deals and coupons offer tangible benefits to shoppers and can differentiate yourselves from competitors.

Deals and coupons create a sense of urgency and incentivize customers to make a purchase. By offering limited-time discounts or promotional prices, you can motivate potential buyers who may have been hesitant to take the plunge. Deals and coupons can capture the attention of bargain hunters and deal seekers, drawing them towards your product over competitors. Moreover, the presence of a deal or coupon can enhance your product's visibility on Amazon, as shoppers often filter their searches to display only items with active promotions.

Using deals or coupons effectively on Amazon can stimulate sales, attract new customers, and increase brand visibility. By strategically offering discounts and promotional prices, you can create the opportunity to showcase the quality and benefits of your product to a broader audience. Satisfied customers who purchased your product through a deal or coupon may leave positive reviews, which can further enhance your product's reputation and attract future buyers.