Found in 2004, Winston Products is an innovative product design, product manufacturing, and merchandising company leading several categories on Amazon and Walmart.
Winston Products has 6 brands, 200 patents, and are the US market leader in towing, tie-downs, and now expandable garden hoses. Their products are in 13,000 stores in the US.
Partners to support operations
Winston Products was successfully running their marketing and merchandising through agencies in 2021 and 2022. However, growing fast and managing large product catalogs they recognized the potential for improvement to their processes. They felt improvements to their operations would help them manage their products more closely increasing margins and return on ad spend. To do so, they explored AI-based tech solutions with a focus on ads and content optimization.
They passed on several options looking for a comprehensive solution. They needed a platform that would run growth campaigns with an eye on profitability, alongside managed services that could provide a dynamic understanding of the landscape.
AI precision and human intuition
Because of our “AI Precision, Human Intuition” philosophy, they had confidence in their partnership with Trellis to support a sizeable campaign on platforms like Amazon and Walmart.
Believing in the Trellis team, Winston Products felt our support package would be able to maximize their resources and provide timely support. Our custom package offered multiple points of contact across many communication channels including email, phone, and a dedicated Slack channel. This system of communication ensured a path to their success.
Equally as important, our platform stood out for its exceptional quality and effectiveness. Unlike other companies, we offer a comprehensive and customizable solution that goes beyond simply setting and forgetting campaigns. Our platform provides digestible dashboards and actionable insights, which allowed us to work directly with them to optimize our ad spend, maximize our ROI, and develop our strategy.
Profitable growth and beyond
Since partnering with Trellis, Winston has experienced remarkable progress. Online penetration has increased from a mere 0.5% in 2020 to 5% with a ~7 ROAS.
Because of Trellis, Winston Products have set ambitious goals to reach 12% growth by EOY 2024 and 20% by 2026. And, they firmly believe that Trellis will play a pivotal role in achieving these targets.
This year they are off to a good start growing ad sales on Walmart by 114% compared to the previous period and Amazon ad sales by 754% compared to the previous year. This growth comes with a modest yet impactful margin increase of 2.5%, important in an economy where profitability is the name of the game.
2.5% Margin Increase
10x Marketshare
