Amazon product reviews are one of the most, if not THE most important metrics on Amazon. As a brand, feedback is critical for the growth of your business. For sellers on Amazon, reviews are important for several reasons. The reviews you receive have direct implications on your conversion rate, sales, ranking, and more. An amazon review allows customers to highlight the strengths and weaknesses in your product or service. You can apply this feedback to improve your brand credibility and address issues.
Reviews also provide Amazon the data to recognize top-performing merchants which provide good products and customer service. Every seller wants to make sure they are getting the most positive reviews as it creates a difference in their brand’s ranking on the marketplace.
Amazon recognizes sellers with several positive reviews as trusted merchants, and it helps them rank higher in organic search results. It is critical to understand that customers are more likely to buy from a seller with trusted reviews. While there are multiple ways in which a seller can seek reviews, the following strategies are the most effective in answering one of your most pressing questions as a seller – how to get reviews on Amazon in 2021?
- Amazon Early Reviewer Program
- Request a Review Button
- Product Insert
- Follow-Up Emails
Amazon Early Reviewer Program
We encourage all merchants to enroll in the Amazon Early Reviewer Program. This new program encourages customers to share their authentic experiences after purchasing a product. This program is unique as Amazon selects customers (with no history of dishonest or abusive reviews) at random for products with little to no reviews. Amazon encourages the customer to leave an honest review on the product by offering a small reward (1$-3$ Amazon Gift Card) as an incentive.
This is not a rewards program. However, it is a method that Amazon has implemented to encourage customers to leave reviews on products so other shoppers can have insight into the product they are buying and the business that they are supporting. It is also unique because it enables sellers to select which products they want to participate in the program.
Sellers are encouraged to enroll in this program as it has no cost, and they will inevitably benefit from the reviews given they provide good products and services.
For more information, visit: https://www.amazon.com/gp/help/customer/display.html?nodeId=202094910
Request a Review Button
Are you trying to answer the question of how to get reviews on Amazon? You can explore another option that is available in Seller Central. When you scroll to ‘view your orders’ you will see a button in the top right corner that says ‘Request a Review’. After clicking this button, Amazon will send a standardized email to the customer asking them to rate/review your product.
The email sent to the customer by selecting this option is not customized. It is an automated email that is the same for every seller on Amazon that clicks the ‘Request a Review’ button. It is more enticing for customers to provide feedback this way. It saves them time as they can rate the item they purchased between 1-5 stars. This is a powerful feature that increases your chances of receiving a review.
Product InsertThis is one of the easiest strategies to seek Amazon reviews for your products. Simply including a product insert within the package before shipping can be one of the most powerful ways to help you answer the question of ‘how to get reviews on Amazon?’ This way, each customer that buys your product will be asked to leave a review on their purchase. It usually stands out and is something a customer is willing to read when they receive their package as it is a message from the merchant. A product insert is a little card in your packaging where you write a small thank you message and kindly ask the customer to leave a review. Although you don’t need to do this, the most effective product inserts contain QR codes that redirect right to your product review page after scanning. This simplifies the review process for the customer as they need to take a minute or two of their time to share their feedback. Make sure to respect Amazon’s policy and not offer an incentive in exchange of reviews or redirect the customer to an URL outside Amazon.
Another strategy to follow for how to get reviews on Amazon is drafting customized follow-up emails for your customers. Every time a customer makes a purchase, you should send a follow-up email once the product is received.
Make sure you provide excellent customer service throughout the entire process and top it off with a follow-up email. The strategy ensures that your customer is taken care of and happy with their purchase. Meanwhile, you are kindly requesting a review within the email. It shows the customer you are taking the initiative to ensure that they are content, which also encourages them to take a couple of minutes to share their shopping experience with your brand. You should include a direct link to your product review to make the process as easy as possible for your customer.
Things to Avoid
- Incentivizing for reviews
- Demanding 5-star reviews
- Only requesting reviews from customers, you know had a good experience
These three methods go against Amazon review guidelines and can backfire on your business. It is not worth risking your Amazon account for a review.
Things to Do
- Be customer-centric
- Be responsive to all customers
- Be active on social media
- Check your seller feedback
- Build relationships with customers
The eCommerce landscape is booming across the globe, thus making the industry more competitive for sellers. Nonetheless, it is important to note that the fundamentals of how to get reviews on Amazon are driven by providing a customer-centric experience. Getting good Amazon product reviews are something you need to aim for to have a successful business. Find and implement the strategies you feel are best suited for yourself and your business. Ensure your brand resonates with your target audience and they remember your brand every time they visit Amazon. If you follow these tried and tested strategies, you will consistently receive reviews and ultimately increase your conversion rate, sales, and ranking organically.