Amazon Advertising: Automatic vs Manual Targeting

Amazon Advertising: Automatic vs Manual Targeting

Amazon marketing is a critical factor in the success you will have as a merchant. Utilizing Amazon advertising allows you to gain an edge on competition through calculated targeting to ensure your products are visible to the demographics that are searching for your...
Amazon FBA Individual vs. Professional Seller Plans

Amazon FBA Individual vs. Professional Seller Plans

We’ve covered the beginner essentials of being a Fulfilment-by-Amazon (FBA) seller, but one critical element remains: what type of Amazon seller are you? There are two different FBA seller plans available: individual and professional. Choosing the right plan is...