Once a year, Walmart sellers, partners, and associates get together for the Let’s Grow! Walmart Marketplace Sellers Summit. This event is an opportunity for these communities to come together to learn, network, and make the most of their eCommerce businesses.
As is common for our larger marketplace partners, Walmart also announced some exciting updates for sellers (and advertising partners).
Slashing Fees
Perhaps the biggest news of the event was around Walmart’s fees, especially heading into the holiday season and Q4. Most of these listed fee adjustments are exclusively for the holiday season, through December 2025. Some extend further, so be sure to check your Walmart Seller Center for additional details.
- Reducing toys referral fees to 0%
- Reducing pet referral fees by 50%
- Waiving peak storage fees for October through December 2025
Brand Protection
If you’ve been in any eCommerce forums recently, you’ve seen the recent updates and restrictions coming to certain categories in the assortment.
In addition to these updates, Walmart has also placed increased emphasis on its Brand Portal, giving brand owners even more control over their brand presence, infringement, and extra resources for storytelling on the marketplace.
Walmart Fulfillment Services
It seemed as though every onstage presentation made its way back to Walmart Fulfillment Services. You can often read between the lines on what a marketplace is most passionate about, and it certainly seems to be WFS. In fact, approximately 75% of top Walmart sellers are enrolled in WFS.
Beyond WFS, for shoppers, Walmart is making great strides to get Marketplace products in the hands of consumers faster. In fact, by the end of 2026, the goal is to get 95% of the US in a position to get next-day delivery.
More and more sellers are also taking advantage of Multichannel Solutions as well, using existing infrastructure to fulfill Walmart orders. This makes it even easier for sellers to expand to the marketplace without significant adjustments to workflows.
Grow Profitably with Walmart Marketplace
The message that was repeated onstage was, “We want to be America’s favorite place to shop, and your favorite place to sell.”
If you’re not already selling on Walmart Marketplace, get started today! There are a ton of seller incentives to get started. You’ll also be tapping into the trust and history that Walmart has to offer. For emerging brands, that’s worth its weight in gold.
As you’re expanding your business, work with a partner like Trellis that can help you exceed your eCommerce goals. Book a demo to see our platform in action and make the most of your scaling brand.
For more updates from Walmart Seller Summit, check out the complete press release.