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Picture of Caroline Powell

Caroline Powell

The Leslie Knope of Digital Marketing. With over 10 years of experience in eCommerce and digital marketing, Caroline focuses on driving strategic growth for Trellis as well as online brands of all shapes and sizes. She holds a B.B.A. from the University of Georgia, and you'll find her calling the Dawgs every Saturday during football season. When she isn't developing comprehensive marketing strategies, you'll find her taking dance classes, walking her dog, or reading thrillers.

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TraceFuse

Founded by Shane Barker in 2022, TraceFuse is an AI-powered platform

Caroline Powell March 26, 2025

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  • Product Advertising
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  • Amazon
  • Walmart

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  • Blog
  • Case Studies
  • eBooks
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  • Schedule a Demo
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TraceFuse

Founded by Shane Barker in 2022, TraceFuse is an AI-powered platform dedicated to helping Amazon sellers protect their brand reputation ethically, efficiently, and fully in line with Amazon’s Terms of Service.

The company combines advanced AI review analysis with human expertise to ensure every case filed is 100% compliant with Amazon’s policies. Through its proprietary technology, TraceFuse identifies fake, abusive, or policy-violating reviews, helping sellers maintain credibility and focus on business growth while the TraceFuse team handles the complexities of review removal.

Headquartered in Reno, Nevada, and supported by a global network of Amazon specialists, TraceFuse manages the entire process—from review detection and verification to case filing and removal. The company also offers a free Amazon Review Checker, allowing sellers to instantly scan their ASINs and uncover harmful reviews that may violate Amazon’s community guidelines.

With over 16,000 reviews removed and serving more than 700 brands, TraceFuse has established itself as a trusted authority in the Amazon ecosystem.

Recognized by MSN, Business Insider, and Yahoo Finance, TraceFuse continues to lead the way in transparent, compliant brand protection, empowering sellers to safeguard their listings, boost sales, and restore customer trust.

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