Choosing the right platform to run your Amazon advertising is one of the most consequential decisions you’ll make as a seller. Get it right and you scale efficiently. Get it wrong and you’re locked into a structure that costs more as you grow and makes it harder to leave.
Trellis and Quartile are two of the more prominent options in this space, and they come up in the same conversations often enough that a direct comparison is worth doing properly. This article breaks down what each platform actually does, where each one genuinely excels, and which one is built for the kind of growth you’re after.
Want insights like this delivered to your inbox every month? Subscribe to The Climb, Trellis’s monthly newsletter packed with quick updates and actionable content to help your eCommerce business keep growing.
The Short Answer (TL;DR)
Quartile is a well-built advertising platform with strong AI bidding, per-ASIN campaign granularity, and real omnichannel reach across Amazon, Google, Meta, Walmart, and Instacart. If paid media management across multiple channels is your primary need, it delivers.
Trellis is a full-funnel profitability platform. It connects advertising automation, dynamic pricing, product content optimization, and promotions in a single system, so every lever you pull on one side of your business is reflected on the other. For Amazon and Walmart sellers who want to grow profitably, not just grow ad spend, Trellis was built specifically for that goal.
The verdict: If you need ads and only ads across a wide channel mix, Quartile is a legitimate option. If you need your advertising, pricing, and content working together to protect and grow margins, Trellis is the stronger platform.
Schedule a demo with Trellis to learn more.
Who Are These Platforms, Really?
Both platforms sit in the Amazon advertising software category, and both use AI to automate campaign decisions. That’s where the similarity ends.
Quartile was founded in 2018 and built its reputation on per-ASIN, per-keyword campaign granularity and hourly bid adjustments via Amazon Marketing Stream. It acquired Sidecar in 2021 to add Google Ads capability and has since expanded into a true omnichannel ad platform serving 5,300+ brands across 32 countries, managing over $2 billion in annual ad spend.
Trellis started from a different premise entirely. Instead of building a better ad tool, Trellis built a profitability platform around what it calls the 4Ps of eCommerce: Product Content, Placement, Pricing, and Promotion. The platform is designed so that a change in one area automatically influences the others, giving sellers a single connected system rather than a stack of separate tools.
What Quartile Does
Quartile rebuilds your advertising account into single-keyword, single-ASIN campaigns and uses six patented AI and machine learning technologies to optimize bids on an hourly cycle. It integrates with Amazon Marketing Cloud (AMC) for audience building and upper-funnel attribution, and its managed service provides dedicated account strategists and biweekly calls. It covers Amazon Sponsored Ads, Amazon DSP, Walmart, Instacart, Google Ads, Meta Ads, Microsoft Ads, and Criteo.
What Trellis Does
Trellis automates advertising across Amazon and Walmart with five selectable campaign algorithms, each designed for a different point in a product’s lifecycle. Alongside advertising, it runs machine learning-powered dynamic pricing, generates SEO-rich product content, manages coupons and promotions with attribution reporting, and provides market intelligence dashboards including Share of Shelf tracking. The platform also integrates with Amazon Marketing Cloud and offers a Demand-Side Platform (DSP). Everything runs in one dashboard, connected.
Read more: Cavalier Wholesale Drives $56K in Added Revenue with AI-Powered Dynamic Pricing
Who Each Platform Is Built For
Quartile is built for brands and agencies focused primarily on paid media performance across a broad channel mix. Its strength is advertising at scale, particularly for high-spend accounts that want algorithmic control with managed service support.
Trellis is built for Amazon and Walmart sellers who need advertising to work alongside pricing and content, not independently of them. It suits brands at growth stage through enterprise, agencies managing multiple brands, and sellers who want to understand and protect their margins rather than just their Return on Advertising Spend (RoAS).
Ready to put a real framework behind your growth?
Download Trellis’s free eBook on full-funnel eCommerce strategy and get the blueprint for growing your brand upward and in the right direction.
Feature Comparison: What Do You Actually Get?
Here is a direct look at what each platform includes out of the box.
| Feature | Trellis | Quartile |
| Amazon Sponsored Ads | YES | YES |
| Amazon DSP | YES | YES |
| Walmart Advertising | YES | YES |
| Dynamic Pricing | YES | NO |
| Product Content Optimization | YES | NO |
| Promotions Management | YES | YES |
| Amazon Marketing Cloud | YES | YES |
| Market Intelligence / Share of Shelf | YES | NO |
| Bid Simulator | YES | NO |
| Per-Campaign Algorithm Selection | YES | NO |
| Google / Meta | NO | YES |
| Self-Serve Option | YES | YES |
| Managed Service | YES | YES |
| Flat Fee Pricing | YES | NO |
| No Long-Term Contracts | YES | NO |
Where Quartile Stands Out
Quartile has earned its reputation for a reason, and it would be wrong to overlook its genuine strengths.
Its omnichannel ad reach is the clearest differentiator. If you are running paid media on Google Shopping, Meta, Microsoft, Instacart, and Criteo alongside Amazon, Quartile gives you a single platform to manage all of it. That is a meaningful advantage for brands with a substantial DTC presence running parallel to their marketplace business.
The per-ASIN, per-keyword campaign structure is also genuinely powerful for high-volume catalogs. By isolating performance to the individual product and keyword level, Quartile’s algorithm can make precise bid decisions without one SKU subsidizing another within a shared ad group.
User reviews consistently praise the quality of account management. Dedicated strategists, proactive communication, and strong support ratings on G2 and Capterra reflect a managed service that takes customer success seriously. Quartile also claims a 41% average RoAS improvement across its customer base, and its 2026 Gartner Digital Market Leader recognition adds credibility to that claim.
For brands whose primary focus is advertising performance and who need true omnichannel coverage, Quartile is a serious platform. The limitations discussed below are structural and commercial, not cosmetic.
Where Trellis Pulls Ahead
This is where the comparison gets consequential. These are not minor feature gaps. They are structural differences in how each platform is designed, and they compound over time.
Their campaign structure is the trap
Quartile rebuilds your entire account into single-keyword, single-ASIN campaigns on entry. For a brand with a large catalog, that can mean hundreds of campaigns that are difficult to navigate day to day and genuinely complex to manage if you ever decide to leave. The proprietary architecture makes Quartile the only team that fully understands your account structure.
Trellis builds campaigns in a way that is transparent and accountable, so you always have full visibility into what is running, why it is structured that way, and what it is doing.
You find out what happened after the fact
Quartile’s AI makes hourly bid adjustments and then reports what it did. By the time you see the outcome, the performance has already moved.
Trellis’s bid simulator changes that relationship. You can model the impact of a bid change before it goes live, test different scenarios, and make informed decisions rather than read post-mortems. That is the difference between a dashboard and a decision-making tool.
A launch SKU and a margin-protection SKU should not run the same logic
Quartile applies uniform optimization logic across your entire account. Every campaign runs through the same algorithm regardless of where that product sits in its lifecycle. A new product launch needs aggressive discovery bidding to build organic rank and review velocity. A mature, high-margin SKU needs conservative bidding to protect profitability.
Trellis gives you five intent-driven algorithms that are selectable at the campaign level, so every SKU gets a strategy that matches its actual goal, not a one-size-fits-all approach.
Ads do not exist in a vacuum
When your price drops or your inventory runs low, Quartile does not see it and does not respond. Your ad spend keeps running at full pace against a product that has been repriced or is nearly out of stock.
Trellis connects advertising decisions directly to pricing and inventory signals. A price change automatically adjusts bids. A stock dip reduces spend without anyone having to catch it manually. That kind of coordination is only possible when pricing and advertising live in the same system.
Exit is designed to hurt
Because Quartile rebuilds your account architecture on entry, leaving means inheriting a campaign structure built for their algorithm, not for manual management or migration to another platform.
Trellis approaches onboarding differently. Pilots are available, non-managed campaign options exist, and the platform structure is built to be understandable and portable. Switching to Trellis does not require dismantling what you have built.
Managed Service: Reports vs. Real Transparency
Most managed service offerings in this space follow the same pattern. You get a dedicated account manager, biweekly calls, and a reporting dashboard that shows you what happened last week.
Quartile fits that model well. Its strategists are well-reviewed and its reporting is comprehensive. You will know how your campaigns performed.
Trellis’s Strategic Management is built differently. Recommendations and executions live in the same platform you use every day. You do not just see the outcomes. You see what was recommended, what was actioned, and why. That transparency means you are building strategic knowledge about your own business, not just receiving a report about it.
Every strategic management client gets a dedicated Customer Success Manager (CSM) who handles advertising, dynamic pricing, promotions, and listings. Regular strategy calls cover business goals and market changes, and tentpole event preparation for Prime Day and Q4 is built into the engagement. New clients also receive a free audit across all campaigns, including Amazon Sponsored Products, DSP, and Walmart Connect, before any strategy is agreed upon.
Transparency in managed service is not just a preference. It is how you stay in control of your business even when someone else is running parts of it.
Which Platform Is Right for You?
Both platforms are serious options. The right choice depends on what your business actually needs.
Quartile may be the better fit if you:
- Run advertising across Google, Meta, Instacart, or Criteo alongside Amazon and need a single platform to manage all of it
- Have monthly ad spend above $30K and want autonomous algorithmic scale with a strong managed service
- Are focused primarily on advertising performance and do not need pricing or content tools
- Have an operations team comfortable navigating complex, high-volume campaign structures
Trellis may be the better fit if you:
- Sell on Amazon or Walmart and want your advertising, pricing, and content working together in one system
- Need to protect and grow profit margins, not just improve RoAS
- Want per-campaign algorithm selection so every SKU runs the strategy it actually needs
- Want to model bid changes before they go live with the Bid Simulator
- Prefer flat, predictable pricing with no long-term lock-in
- Want a managed service that shows you decisions and recommendations in real time, not just outcomes after the fact
The Bottom Line
Quartile is a capable advertising platform with a strong track record, particularly for brands managing paid media across multiple channels at scale. If advertising is your only need and omnichannel reach is your priority, it is a serious contender.
Trellis is built for something broader. When your advertising, pricing, content, and promotions all run in the same system and share the same data, the results compound in ways that ad optimization alone cannot produce. A bid change that accounts for a price drop. A content update that feeds directly into your converting ad keywords. A promotion that attributes back to both ad spend and pricing changes. That is full-funnel profitability, and it is what Trellis was designed to deliver.
For Amazon and Walmart sellers who want to grow their business, not just their ad performance, Trellis is the stronger platform in 2026.
Schedule a Demo or request a Free Audit to see how Trellis can support your growth.
