What $500M taught us about AI ad execution.
Most teams use AI to answer questions and build reports. Very few trust it to move a bid or a budget. Ali Babul walks through where teams stall, why checking AI’s work can cost more than doing it, and the three things to write down before you let it act: context, logic, and control.
Asking AI is easy. Letting it act is the hard part.
Asking it questions, connecting it to your data, building the reporting no platform gives you. You still check every output before any money moves.
It runs your playbook the same way every time and changes the bid or budget inside limits you set. Authority you hand over one decision at a time.
None of it needed a smarter model.
It needed the playbook written down. Before AI acts on your ad spend, three things have to be explicit.
Context
Does it have everything it needs to make the call?
Logic
Can you see and trust the process it follows?
Control
How much authority are you willing to give it?
See a written-down playbook at work.
A short overview of Qore and the app. On the webinar, Ali walks through one playbook end to end, from the context it reads to the limits it acts inside.
Bring the decision you still won’t hand over.
One live session, Thursday at 2 PM ET, on Zoom.
52 playbooks across six areas.
Trellis wrote them down one decision at a time. Pick the area where you’d hand over a decision first.
Account Protection
Catch issues before they cost you.
Retail Readiness
Keep your catalog ready to convert.
Campaign Optimization
Get more from every dollar.
Growth & Expansion
Find and scale the next opportunity.
Reporting & Insights
Turn data into decisions.
Planning & Profitability
Align spend to the bigger picture.
The 52 playbooks live across these six areas.
Take the whole set, free and no form. The webinar covers how to tell which ones are ready to act on their own.
Get the 52 skills >Checking AI’s work can cost more than doing it.
Same prompt, three runs, three different outputs. That’s why most teams stop short of letting AI decide. Qore runs each playbook as written steps, the same path every run, so your team reviews the exceptions instead of every output.
Ali Babul
Chief Growth Officer, Trellis. Ali has talked through AI execution with hundreds of brands. On this webinar he shows where most teams stall on the way to handing AI real decisions, and what it took Trellis to get past it.
Qore by Trellis
Trellis powers advertising and dynamic pricing for brands and agencies selling on Amazon. Qore, its AI operating layer, turns your playbook into workflows that run every week, with every action yours to approve.
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Come see what it took.
- Date
Thursday, November 5, 2026
- Time
2 PM ET
One live session.
- Where
Live on Zoom
Your join link arrives by email.
- Take home
The 52 playbooks
Free, no form, across all six areas.