From Planning to Execution: How to Win BFCM by the Hour
Your plan set the budgets, the deals, and the inventory. T12 (November 19 to 30) decides what that plan returns, one hour at a time. Sriteja and Ali walk through how the 12 days usually unfold, how to manage each day while it is still happening, and build one Qore skill live that you can put to work this BFCM.
Free access to Qore until December 5.
Use Qore through BFCM, with the skills and tools from the session. No obligation. It is there to make the 12 days calmer and help you have a successful BFCM.
The plan sets the targets. The 12 days decide whether you hit them.
Budgets set for each day. Deals and coupons submitted. Inventory sent in. A target for every product line. That work is done, and it was the right work.
A budget that runs out before the evening. A CPC that jumps overnight. A hero SKU outselling its inventory runway. Each one needs a call the same day.
Twelve days, three different jobs.
The early days, BFCM itself, and the final days each behave differently. We walk through how each one usually looks and what to adjust as you move through it.
The Early Days
Shoppers are browsing and filling carts before the biggest deals land. How much do you spend while conversion is still catching up?
BFCM
Demand, CPCs, and budget burn all move fastest here. Which hours have earned more budget, and which only cost more?
The Final Days
Stock is thinner and the budget has less room. How do you finish strong on what is left?
See where your 12 days get managed.
A short overview of Qore and Trellis' AI solutions. On the webinar, we show an example BFCM progress dashboard and the alerts that tell you when a day is drifting from plan.
Bring the plan you already built.
One live session, Thursday at 2 PM ET, on Zoom. Stay for a breakout room and build a skill one on one with our team.
Five areas where BFCM is won or lost.
Each one is a part of BFCM your plan could not predict. We build one skill live, and in the breakout rooms you can bring one problem from your own account and build the skill or two it takes with our team.
Retail Health
Are the products you're advertising ready to sell right now?
Budget Exhaustion
Which campaigns will run out of budget before the day does?
Spend Efficiency
Where is spend rising faster than sales?
Missed Opportunities
Which products and search terms could take more budget today?
Inventory
How many days of stock are left at today's pace?
Qore is yours through BFCM.
Everyone who attends gets free access to Qore until December 5, with the skills and tools from the session. It is there to make the 12 days calmer and help you have a successful BFCM.
Save your seat >See it, hear about it, act on it.
Skills built in these areas feed three surfaces in Qore. These are the ones that matter most across the 12 days.
Dashboards
Your BFCM progress against plan in one view, so you can see where each day stands.
Alerts
A notification when a budget, a CPC, or a stock level moves outside the range you set.
Actions
The budget or bid change that follows, held for your approval by default.
BFCM is won by the hour, not by the day.
A campaign that exhausts its budget mid-afternoon misses the evening, and a daily report only shows it the next morning. We cover tracking each day against your own baselines, pacing spend, catching sharp CPC increases, and moving or adding budget while the day can still be saved. Then planning tomorrow from what today showed.
Who is running the session.
Ali Babul
Chief Growth Officer, Trellis. Ali has talked through AI execution with hundreds of brands. On this webinar he walks through the T12 curve and how to manage each day of it by the hour.
Sriteja
Growth, Trellis. Sriteja joins Ali to build one of the five skills live and walk through the BFCM progress dashboard.
Qore by Trellis
Trellis powers advertising and dynamic pricing for brands and agencies on Amazon. Qore turns your playbook into scheduled workflows, with approval by default.
Put your plan to work.
- Date
Thursday, November 12, 2026
- Time
2 PM ET
One live session, with breakout rooms after.
- Where
Live on Zoom
Your join link arrives by email.
- Take home
Free Qore access until Dec. 5
For everyone who attends, to help with BFCM.
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