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Qore > Skills > Competitor Launch Defenderr
Account Protection

Competitor Launch Defender

Confirms a competitor push on your branded terms, measures what it cost, reinforces branded defense and your own product pages, and shortlists rival ASINs worth targeting only where you win on price, rating and reviews.
Deep
·
7 steps
Amazon
READS
Your search term data
Your ad data
LOOKS FOR
A competitor on page one for your branded or hero terms
PRODUCES
Branded bid changes, and a counter-conquesting shortlist
YOU
Approve the moves, then read the result after five days
Overview

What it reads, what it checks, what comes back, what you approve.

What it reads
Your branded terms, and who just showed up on them
  • Search terms and top-of-search share on branded campaigns
  • Brand Analytics: which ASINs win clicks and conversions on your branded terms
  • Rival offers and prices from Amazon's own offer data
  • Ratings, reviews and page-one ad positions from third-party competitor tracking
What it checks
Whether it is a real threat, and what it has cost
  • A competitor on page one for three or more branded or hero terms, or branded top-of-search share down 10+ points
  • Branded clicks, CVR and share against the four weeks before
  • Losses under 5% logged and watched, not acted on
  • Launch deals under seven days watched only
What comes back
Defense first, then a shortlist
  • Branded exact bids or the top-of-search modifier raised 10 to 20%
  • Product targeting on your own ASIN pages, to hold the ad slots
  • Rival ASINs worth targeting, only where your price, rating and reviews win
  • A watch list for the next 14 days
What you approve
Every conquest, and anything past the ceiling
  • Every conquesting campaign, and any bid on a rival brand name
  • Any bid above the branded CPC ceiling
  • New conquesting budget capped at 5% of account spend
  • Prior bids and modifiers logged, so every move unwinds

Where a rival landed on your brand, and how to push back

Branded terms + Brand Analytics · components

ComponentsStep 1Step 2Step 3Step 4Step 5Step 6Step 7Step 8Load Branded PerformanceConfirm the ThreatMeasure the DamageReinforce Branded DefenseRaise Branded Exact BidstaggingRaise Top-of-Search ModifiertaggingDefend Product PagesScore Counter-ConquestingHold, Then ReadLoad Competitor Data3121323

The skill's components as built in Qore, with Reinforce Branded Defense open.

Run Settings
The six things this skill asks you to set.
Threat trigger
How many branded or hero terms a competitor must reach, or how far branded share must fall, before the skill responds.
Loss threshold
The loss in branded clicks, CVR or share below which a push is logged and watched rather than answered.
Max branded bid raise
The largest raise on a branded bid or modifier in one move.
Branded CPC ceiling
The most you will pay for a branded click. Anything above it needs approval.
Conquest budget cap
New conquesting budget as a share of account spend.
Hold period
How long changes hold before the skill reads share and branded ACoS again.

Frequently Asked Questions

What should I do when a competitor starts bidding on my brand on Amazon?

This skill confirms the push first: a competitor on page one for three or more branded or hero terms, or branded top-of-search share down 10 points or more. Then it measures the loss against the four weeks before and stages a defense.

Will it bid on my competitor's brand name?

Only with your approval. Every conquesting campaign and any bid on a rival brand name is marked for approval, and new conquesting budget is capped at 5% of account spend.

How does it decide which competitor products to target?

Only where yours wins. Their ASINs make the shortlist when your price, rating and reviews compare well. If your rating trails by 0.3 or more, it skips them.

How big are the bid increases?

How big are the bid increases?

How long before it moves again?

It holds every change for five days, then reads share and branded ACoS before anything further. The aim is branded share and CVR back to pre-launch levels within 14 days.

What if the rival is a reseller of my own product?

The brand decides. Retailers or resellers on your terms, and any trademark issue, go to the brand rather than into a bidding response.

Start
Provisioned on your account at signup.
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Use cases
Account Protection
Defend your branded terms

Competitors bid on your brand, your defense CPC climbs, and you find out when the invoice does.

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3 skills
Amazon
Walmart

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