Monthly Spend Pacer
What it reads, what it checks, what comes back, what you approve.
- Month-to-date spend by campaign, through yesterday
- The monthly target by portfolio, and any planned pacing curve
- Target ACoS and objective per campaign
- The change log and promo calendar, to explain known spikes
- Expected pace against actual month-to-date spend
- A month-end projection from the last seven days' run rate
- Only projections more than 10% off target count as off course
- Budget added only where ACoS is at or under target
- Pacing status for every portfolio
- Projected month-end spend against target
- Daily budget changes, split by share of spend and ranked by size
- No campaign moves more than 20% in a day
- The total account budget moves no more than 15% in a day
- Any change over $500 a day, and any branded or hero campaign, needs approval
- Every previous budget logged, so each change reverses
Where the month is heading, and what moves it back
Month-to-date spend + targets · components
The skill's components as built in Qore, with Screen by Performance open.
Frequently Asked Questions
This skill runs every morning. It projects month-end spend from month-to-date spend plus the last seven days' run rate, and stages daily budget changes when the projection lands more than 10% off target.
No. Budget is added only to campaigns at or under their ACoS target, and cuts come first from campaigns above it. The goal is landing within 5% of target without breaking ACoS or TACoS.
You set a planned pacing curve for front- or back-loaded months, and expected pace follows that curve rather than a straight line.
Does it change budgets automatically?
With fewer than five days left, it flags the variance and makes no changes.
A one-time spike already explained in the change log is set aside, so a day that will not repeat does not throw off the projection.
Every one of these runs on your own account.