3min read

Beyond Cyber 5: Turning Holiday Insights into Year-Round Growth

February 10, 2026

Ali Babul

Black Friday through Cyber Monday (known as Cyber 5, Turkey 5, BFCM, Turkey 12, and so many others) isn’t just the busiest shopping stretch of the year. It’s also a goldmine of data and insights that can supercharge your marketing strategy well beyond the holiday season.

Join our panel of eCommerce experts as they uncover how to turn your peak-season learnings into year-round success, sharing real examples from their experience managing client accounts. We’ll break down actionable tactics for smarter planning, stronger performance, and sustained growth long after the holiday rush ends.

In this session, you’ll learn how to:

Leverage Amazon Marketing Cloud to translate holiday data into winning strategies
Use promotion and pricing insights to drive ongoing sales velocity
Identify consumer trends and behaviors that inform smarter decision-making
Expand into more omnichannel opportunities (like TikTok)
And much more

Whether you’re a brand or an agency, this session will help you transform short-term holiday momentum into long-term profitability.

A tremendous thank you to our agency partners:

Andrew Morgans from Marknology
Martin Zerrudo from Amazon Growth Lab

Note: This webinar originally aired live on Wednesday, December 10, 2025. Information provided in this event was up to date at that time.

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