89% of online shoppers read reviews when making a purchase. Like product reviews, Amazon Editorial Recommendations also help shoppers make a buying decision. If you’re looking to win on Amazon, adding this powerful program to your strategy can boost sales like never before.
What Are Amazon Editorial Recommendations?
Amazon Editorial Recommendations is a program that highlights products through editorial-style content. These product recommendations show up on the first page of search results. These recommendations help shoppers make an informed buying decision.
This type of exposure is valuable for Amazon sellers, as it can lead to a significant increase in sales. The opinions and information featured in the recommendations belong to the content creator.
How Does It Work?
Publishers and bloggers under the invite-only Amazon Onsite Associates Program can write these recommendations. This includes leading publications such as Forbes and The New York Times. The Onsite Associates Program is an extension of Amazon’s Associate (affiliate marketing) program. It allows the integration of third-party content into Amazon.
Publishers have complete control over the content of the recommendations. Neither the sellers nor Amazon can influence any part of the process. Content creators receive a commission if a shopper buys a product after clicking on the link.
What Are the Benefits?
There are many benefits of having a product featured in Amazon Editorial Recommendations. Some of the most notable benefits include:
1. Increased traffic to your product listing
The key benefit of Amazon Editorial Recommendations is that they will increase traffic to your product listings. This, in turn, can lead to a significant increase in sales.
2. Improved SEO performance
Recommendations can help improve your product’s organic ranking in search engines. Amazon’s editorial content is often featured on other websites and publications. This can help increase your product’s exposure and visibility online and lead to improvements in PPC performance.
3. Enhanced customer trust
Amazon Editorial Recommendations can also help enhance customer trust. This is because shoppers consider these product recommendations to have high credibility.
4. A boost to your brand
Amazon editorial recommendations can help increase your brand’s visibility and reputation. When reputed publishers recognize your products, it is likely to build trust and credibility.
5. Access to exclusive promotional opportunities
Having a product recommendation gives you access to exclusive promotional opportunities. For example, this can lead to an opportunity to have your product featured on Amazon’s marketing channels.
What are the Basic Requirements to Qualify?
To qualify for editorial recommendations on Amazon, your product must meet the following criteria:
- A 4+ star rating
- 100+ reviews
- A place in the top 20% of the Best Seller Rank based on category
- $30,000/month in sales
- No relation to religion, drugs, or sex
- No medical claims
- High levels of inventory
How to Increase the Likelihood of Getting Amazon Editorial Recommendations?
You can follow these tips to increase the chances of receiving a product recommendation from a renowned publisher.
Step One: Optimize Your Product Page
The first step is to optimize your product page for both search engines and shoppers. This includes adding high-quality product descriptions and images. Also, ensure that your product titles are keyword rich and descriptive. You can assess the quality of any product page by using our Amazon listing quality check tool.
Step Two: Encourage Customer Reviews
Encourage your customers to leave reviews for your products. This helps build credibility for your brand. Focus on providing an excellent customer experience and solving their pain points.
Step Three: Stay Active on Amazon
Stay active on Amazon by building your product line and brand. Continue to offer an exceptional level of customer service and limit negative feedback.
How to Get Amazon Editorial Recommendations?
If you fulfil the criteria to qualify for the program, then reach out to eligible publishers. You can also work with an agency to generate more recommendations for you.
How much does it cost?
Your product recommendation is subject to monthly fees or a one-time charge once it appears on Amazon. This helps you maintain a predictable ACoS and attributable revenue when compared to running sponsored product ads.
How is it displayed?
Each editorial suggestion links to a specific search term. As a result, when a consumer searches for any product, they will see an article about this keyword.
The full article shows up in a similar manner to sponsored advertising. It cycles in with other publications’ pieces for the same keyword as sponsored ads do. Less competitive terms appear fewer times.
Can you change the content of the product recommendations?
Publishers have complete control over the content. Amazon sellers cannot ask publishers to write what they want. The aim of the program is to help shoppers make informed decisions. So, it’s likely that your product will get positive feedback!
To sum it up, Amazon Editorial Recommendations are a great way to:
1. Increase traffic to your product listings
2. Boost brand awareness and sales by enhancing product credibility
3. Improve your product’s organic ranking
4. Enhance customer trust through credible publications
5. Maintain predictable advertising costs
If you qualify for the program, then it is best to start now!