by Fahim Sheikh | Aug 3, 2021 | Blog
Advertising has become a must if you want to sell on Amazon. Several different types of advertisements exist; however, the bottom line is to maximize the return on your ad spend. So, what are the few simple yet effective things you can do to increase your ROAS (Return...
by Fahim Sheikh | Jul 21, 2021 | Blog
This article was written in collaboration with Greg from LevelFour. The following is a case study that occurred in the Jul-Oct 2020 timeframe for PetPeppy, a durable goods company in the Pet Category that has been selling on Amazon for over 3 years. If you are...
by Fahim Sheikh | Sep 4, 2020 | Blog
ACoS – otherwise known as the advertising cost of sale – is tricky for many online sellers to manage. Representing a calculation of ad spend over ad sales, usually a percentage, it’s a good idea to get it as low as possible to improve your profit potential. The...
