Amazon Negative Keywords: The What, The Why, and The How

Amazon Negative Keywords: The What, The Why, and The How

Without the right strategy and tools to support your eCommerce business, managing Amazon PPC can be time-consuming and expensive. Making use of negative keywords is a proven method of making sure that your ads reach the right customers. In this article, we’ll cover...
Amazon Automatic Targeting: All You Need to Know

Amazon Automatic Targeting: All You Need to Know

With all of its features, tools, and benefits, Amazon advertising can be overwhelming for eCommerce businesses at first glance – but also very lucrative! However, one strategy that may help you get on top in this competitive market is using automatic targeting...
Amazon Product Video: The One-Stop Guide

Amazon Product Video: The One-Stop Guide

The perfect Amazon listing consists of several components – from product images, feature bullets, and product descriptions to the right title. For many sellers, however, the biggest challenge is creating high-quality Amazon product videos. After all, your...
How to Drive Conversions with Amazon Attribution

How to Drive Conversions with Amazon Attribution

If you’re selling on Amazon, chances are that you’ve faced the challenge of trying to measure the success of your non-Amazon campaigns. After all, to establish a profitable Amazon PPC strategy, it is important to understand the behavior and outcomes of all your...