Looking for a birds-eye view of your Amazon category? Download our live Amazon bencmark reports.

  • Platform
    Back
    • Advertising

      Benefit from smart, AI-powered ad scaling for your listings.

    • Dynamic Pricing

      Set automated pricing using the power of machine learning.

    • Workflow

      Optimize multiple e-commerce campaigns with one click.

    • Content

      Let our algorithm generate SEO-rich content for you.

    • Promotion

      Harness cutting-edge software to drive higher conversions.

    • Market Intelligence

      Gain access to game-changing data and dashboards.

    “I am able to automate the implementation of data-driven decisions.”

    Tobi O, Luxe Weavers
    Read success stories

    Ready to get started? Book a demo

    PricingChat to sales
  • Solutions
    Back
    • Growing brands

      Small team? Let us to be your virtual CMO.

    • Established brands

      We help seasoned marketers automate tedious decisions.

    • Agencies

      Turbocharge your clients’ ads, giving you room for more business.

    • Brand Aggregators

      Optimize your investment and prepare for a profitable exit.

    ecommerce merchandising strategies for merchandising experts

    How optimizing the same variables over and over again is stagnating your eCommerce store.

    Merchandising Strategy
    Building a Merchandising Strategy

    Ready to get started? Book a demo

    PricingChat to sales
  • Pricing
  • Marketplaces
    Back
    • Amazon

      Sell more on the world's largest eCommerce marketplace.

    • Walmart

      Optimize your listings with the world's largest retailer.

    • Google Shopping

      Reach more customers through the world's most popular search engine.

    “For a data guy, I also knew that AI and machine learning were the answer to my ability to successfully advertise on Amazon.”

    Map Sherpa
    Read success stories
  • Free Tools
    Back
    • Amazon Sales Estimator

      Free tools for product research.

    • Amazon Listing Analyzer

      Insights to optimize your listing.

    • Amazon Keyword Discovery Tool

      Keywords to accelerate growth.

    • Amazon ACOS Calculator

      Setup profitable campaigns.

    • Price Elasticity Calculator

      Find your optimal price.

    • Amazon Competitor Analysis

      Outcompete with real-time data.

    12 Ways to grow with 4ps of digital marketing

    Which ways can Trellis help accelerate your strategy?

    12 Ways to Grow Your Brand Using the 4Ps

    Ready to get started? Book a demo

    PricingChat to sales
  • Resources
    Back
    • Blog
      • Understanding the Amazon Impression Curve
        Understanding the Amazon Impression Curve
        How to Improve Your GMV on Amazon?
        How to Improve Your GMV on Amazon?
        Using strategic ecommerce automation
        Case Study: 450% Growth With Strategic 4...
        How to Create Amazon Product Listing Using AI?
        How to Create and Analyze Amazon Content...
        Read All
    • eBooks
      • Amazon PPC Strategy ebook
        Advanced Amazon PPC Strategy eBook
      • Ecommerce Quadrants: Interlock Your Amazon Growth Strategy
      • Subtle Art of Pricing Amid Economic Downturns
      • Real Data Rundown: Increasing Ad Spend During BFCM
    • Success Stories
      • Using strategic ecommerce automation
        Case Study: 450% Growth With Strategic 4...
        Walmart Advertising Software Case Study
        Case Study: 12X Luxe’s Sales With ...
        Case Study: World Products Increases Sal...
        Sponsored Brands Video 101: Harness the ...
        READ ALL
    • Trellis Training
      • Platform Overview
        setup and configuration ads automation
        Setup and Configuration
        Category Targeting
        Scheduled Budgets
        Read More
    • Platform News
      • Trellis Supercharges the 4Ps of Marketing With the World’s First  Merchandising Platform for Amazon Sellers
        Trellis Launches the First 4P Platform f...
        Press Release: Trellis to Provide Supercharged Walmart Advertising With Best-in-Class AI and Automation
        Trellis to Provide Supercharged Walmart ...
        Control With Automation
        A New Automation Experience: Gain More C...
        Trellis Corporation Raises $1.5M In Seed...
        READ ALL
    • Guide to Merchandising
      • Merchandising Manifesto
    • Benchmark Reports

    Ready to get started? Book a demo

    PricingChat to sales
Login Schedule a demo

Category

  • eCommerce

Seller Feedback vs Product Reviews on Amazon: A Quick Guide

Share
Areeba Khan

Areeba Khan

  • December 1, 2021

Product reviews are one of the key ingredients to success on Amazon. They have an impact on your conversion rates, rankings, and sales. There are legitimate and effective ways to boost your product reviews on Amazon. However, many merchants often wonder about the differences between seller feedback vs product review on Amazon.

If you’re a seller with the same question, you’ve landed on the right post. Let’s take a look at how seller feedback and product reviews are different.

Table of contents
  1. Seller Feedback on Amazon
  2. Product Reviews on Amazon
  3. How to Improve Seller Feedback
  4. How to Get More Product Reviews
  5. Seller Feedback vs Product Review on Amazon: You Need Both to Build an Amazon Brand

Seller Feedback on Amazon

Seller feedback is a metric that gauges the customer service provided by the seller. It represents the buyer’s experience with the seller based on factors such as:

  • How quickly was the product delivered to the customer?
  • How meticulously did the seller respond to customer queries about the product?
  • How was the shipping experience for the product? Did the product arrive well-packaged?
  • How was the seller’s overall communication with the buyer?

Product Reviews on Amazon

Product reviews are an essential part of the virtual shopping experience. As buyers cannot physically touch or look at products they rely on the opinions of other customers to make a purchase decision. Product reviews are also crucial for increasing the visibility of listings as Amazon’s A10 algorithm looks at both sales and genuine reviews.

Unlike seller feedback, a product review is a metric that is based on the following:

  • Is the customer satisfied with the product?
  • Does the product solve the customer’s pain points?
  • Is the product durable and of good quality?
  • Is the product the same as what was described in the listing?

Trellis Simplifies: Seller feedback has to do with the customer’s experience with the seller whereas product reviews are based on product-related factors and concerns.

How to Improve Seller Feedback

Before engaging in any communication with customers, sellers should keep themselves up to date with Amazon’s Communication Guidelines. Adhere to the following rules when approaching customers for seller feedback:

  • Limit yourself to sending one communication per customer
  • Make sure that your messages follow a neutral tone
  • Ensure that you are not breaking any clauses in Amazon’s terms of service
  • Send personalized messages in line with Amazon’s Communication Guidelines
  • Request either product reviews or seller feedback per customer

Remember, Amazon permits you to ask for unbiased feedback rather than positive feedback. However, you can follow these few simple tips to increase the chances of receiving good feedback:

  • No matter what, communicate like a professional
  • Send timely responses to customers’ questions and concerns
  • Keep track of your customer satisfaction rate by checking the Amazon Account Health Rating
  • Request Amazon to remove buyer feedback that goes against set guidelines

How to Get More Product Reviews

Despite what many people believe, it is possible to ask for Amazon product reviews. Rather than burdening you with too much information that gets no results, we’ve written a guide that features tried and tested strategies that actually work to get product reviews on Amazon. 

Don’t have time to go through the post? Here are our four top tips:

  • Use the Request a Review Button on Seller Central and increase your chances of getting product reviews
  • Add Product Inserts in your packages before shipping them with a QR code redirecting customers to your product review page (make sure you adhere to Amazon’s guidelines and do not offer any incentives or rewards to customers in return!)
  • Send Follow-Up emails encouraging customers to share their experience with the brand

Seller Feedback vs Product Review on Amazon: You Need Both to Build an Amazon Brand

Many merchants don’t realize that seller feedback and product reviews are equally important to build a successful brand on Amazon. If you’re just starting out on Amazon or have a relatively low volume, you won’t likely see an organic surge in these metrics. 

Now that you know the key differences between seller feedback vs product reviews on Amazon, it is time to focus asking on asking for them. No matter which method you choose to get more product reviews or improve seller feedback, make sure it is Amazon-compliant. Follow our tips and strategies to improve your seller feedback and boost your product review count to gain more visibility on Amazon now. 

Areeba Khan

Areeba Khan

Areeba is the Marketing Manager at Trellis. A demand generation platform for leading eCommerce brands. Trellis offers an all-inclusive advertising automation solution to help brands find the 'right' customers across the world's largest online marketplaces.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Trending Posts

Understanding the Amazon Impression Curve

Understanding the Amazon Impression Curve

July 7, 2023
How to Improve Your GMV on Amazon?

How to Improve Your GMV on Amazon?

July 4, 2023
Using strategic ecommerce automation

Case Study: 450% Growth With Strategic 4P Automation

June 29, 2023

See how you rank among your competitors.

Get additional insights about your category with our live dashboard. 

Download Your Report

Choose To Sell More With Trellis

Book a Demo

Subscribe for growth tips and tricks straight to your inbox.

Facebook Instagram Linkedin Twitter Youtube

Get Started

  • Schedule a Demo
  • Sign Up
  • Pricing

Product

  • Advertising Automation
  • Dynamic Pricing
  • Product Content
  • Promotion

Solutions

  • Growing Brands
  • Established Brands
  • Agencies
  • Brand Aggregators

Company

  • About
  • Partners
  • Contact Us
©Trellis Corporation 2023 •  Privacy Policy •  Terms and Conditions
cross