Looking for a birds-eye view of your Amazon category? Download our live Amazon bencmark reports.

  • Platform
    Back
    • Advertising

      Benefit from smart, AI-powered ad scaling for your listings.

    • Dynamic Pricing

      Set automated pricing using the power of machine learning.

    • Workflow

      Optimize multiple e-commerce campaigns with one click.

    • Content

      Let our algorithm generate SEO-rich content for you.

    • Promotion

      Harness cutting-edge software to drive higher conversions.

    • Market Intelligence

      Gain access to game-changing data and dashboards.

    “I am able to automate the implementation of data-driven decisions.”

    Tobi O, Luxe Weavers
    Read success stories

    Ready to get started? Book a demo

    PricingChat to sales
  • Solutions
    Back
    • Growing brands

      Small team? Let us to be your virtual CMO.

    • Established brands

      We help seasoned marketers automate tedious decisions.

    • Agencies

      Turbocharge your clients’ ads, giving you room for more business.

    • Brand Aggregators

      Optimize your investment and prepare for a profitable exit.

    ecommerce merchandising strategies for merchandising experts

    How optimizing the same variables over and over again is stagnating your eCommerce store.

    Merchandising Strategy
    Building a Merchandising Strategy

    Ready to get started? Book a demo

    PricingChat to sales
  • Pricing
  • Marketplaces
    Back
    • Amazon

      Sell more on the world's largest eCommerce marketplace.

    • Walmart

      Optimize your listings with the world's largest retailer.

    • Google Shopping

      Reach more customers through the world's most popular search engine.

    “For a data guy, I also knew that AI and machine learning were the answer to my ability to successfully advertise on Amazon.”

    Map Sherpa
    Read success stories
  • Free Tools
    Back
    • Amazon Sales Estimator

      Free tools for product research.

    • Amazon Listing Analyzer

      Insights to optimize your listing.

    • Amazon Keyword Discovery Tool

      Keywords to accelerate growth.

    • Amazon ACOS Calculator

      Setup profitable campaigns.

    • Price Elasticity Calculator

      Find your optimal price.

    • Amazon Competitor Analysis

      Outcompete with real-time data.

    12 Ways to grow with 4ps of digital marketing

    Which ways can Trellis help accelerate your strategy?

    12 Ways to Grow Your Brand Using the 4Ps

    Ready to get started? Book a demo

    PricingChat to sales
  • Resources
    Back
    • Blog
      • Understanding the Amazon Impression Curve
        Understanding the Amazon Impression Curve
        How to Improve Your GMV on Amazon?
        How to Improve Your GMV on Amazon?
        Using strategic ecommerce automation
        Case Study: 450% Growth With Strategic 4...
        How to Create Amazon Product Listing Using AI?
        How to Create and Analyze Amazon Content...
        Read All
    • eBooks
      • Amazon PPC Strategy ebook
        Advanced Amazon PPC Strategy eBook
      • Ecommerce Quadrants: Interlock Your Amazon Growth Strategy
      • Subtle Art of Pricing Amid Economic Downturns
      • Real Data Rundown: Increasing Ad Spend During BFCM
    • Success Stories
      • Using strategic ecommerce automation
        Case Study: 450% Growth With Strategic 4...
        Walmart Advertising Software Case Study
        Case Study: 12X Luxe’s Sales With ...
        Case Study: World Products Increases Sal...
        Sponsored Brands Video 101: Harness the ...
        READ ALL
    • Trellis Training
      • Platform Overview
        setup and configuration ads automation
        Setup and Configuration
        Category Targeting
        Scheduled Budgets
        Read More
    • Platform News
      • Trellis Supercharges the 4Ps of Marketing With the World’s First  Merchandising Platform for Amazon Sellers
        Trellis Launches the First 4P Platform f...
        Press Release: Trellis to Provide Supercharged Walmart Advertising With Best-in-Class AI and Automation
        Trellis to Provide Supercharged Walmart ...
        Control With Automation
        A New Automation Experience: Gain More C...
        Trellis Corporation Raises $1.5M In Seed...
        READ ALL
    • Guide to Merchandising
      • Merchandising Manifesto
    • Benchmark Reports

    Ready to get started? Book a demo

    PricingChat to sales
Login Schedule a demo

Category

  • Amazon SEO, Product Content

How to Create a Product Listing on Amazon

Share
Areeba Khan

Areeba Khan

  • December 11, 2020

So, you’re planning on selling your products on Amazon. To do this, you need to create a product listing, and the process is a little more involved than a first-timer may realize. But don’t worry, once you get the hang of it, you’ll be creating compelling, high-quality listings in no time! Let’s explore the fundamentals together with our step-by-step guide.

Log into Your Seller Account, Add a Product, and Select a Category

If you have your Amazon Seller account set up (and you should before starting), log in and select the Inventory menu. Then, click “Add a Product” from the drop-down menu that appears. From here, you have several options depending on the type of product you want to list:

  • Add a product that already exists on Amazon by searching for its name or ID.
  • Create an all-new product listing.
  • Create multiple listings at the same time, using the “Bulk Upload” feature. 

For the rest of this guide, to keep things simple, let’s assume that you’re creating an all-new listing. 

How to Create a Product Listing on Amazon

After selecting this option from just below the search box, you’ll be asked to assign your product to a relevant Amazon category. Choose carefully as this is essential for targeting the right audience.

How to Create a Product Listing on Amazon

After entering the type of product into the search bar, you may be presented with multiple category options. Select the one that most aligns with your product. 

How to Create a Product Listing on Amazon

Populating Your Listing with Content

Shoppers are smarter than ever – they can spot a spammy-reading product listing a mile away, they like to check several reviews before buying, and they want to be certain that what you’re selling best aligns with their needs and interests. Now that you’re about to fill your listing with content, take a moment to consider the details you need to include:

  • Your product name, which should include relevant and descriptive keywords and a sufficiently detailed description without coming across as spammy. Use as much of the 250-character limit as possible.
  • Manufacturer and brand information – make sure it’s accurate, or shoppers may be led to believe the product is a fake!
  • The quantity per sale (one water bottle, for instance), the type of material used in its construction, the shape, and even the colour.
  • Accurate product dimensions including length, width, depth, and height. Including the weight is also a good idea.
  • Global trade identifier number (GTIN), usually a UPC or ISBN code, along with any other relevant product ID numbers. 
  • Warranty information if relevant.
  • Fulfilment details, such as whether there will be a shipping delay once a product is ordered (this usually happens if Amazon isn’t the one who fulfils orders). The restock date should then be included if there is a delay.

Setting Variations

Selling multiple versions of the same item, such as oven mitts in different colours or sizes? Be sure to enable shoppers to select the variation that best suits their preferences. Open the “Variations” drop-down menu and choose whichever ones you offer, clicking “Add Variations” and filling in the details of each.

How to Create a Product Listing on Amazon

Keywords

When it comes to creating a product listing on Amazon and converting shoppers to customers, the words you use in the title and description are imperative. Using keywords that are relevant and drive a lot of search volume in your product title and description is the best way to show your potential customers how your product suits their needs and wants. So, when creating your listing, think about your customers and what they are looking for. Inserting relevant, descriptive keywords into your listing will help you get in front of potential customers and answer their questions with ease.

Imagery

Use as many high-resolution images as possible that show the product from all angles, including overhead and in any use cases it is designed for. These images should have a white background, and the product should take up 85 percent of the shot at a minimum. Images need to be at least 1,000 pixels on the shortest side so users can zoom in to view details up close. When selecting the images, think carefully about the order in which they’re being presented and be sure to include images of the product being used as well as dimensions and claims on the images.  One must play on shopper psychology to yield the best results.  We will cover this in a future blog.  

Description

Your product description should include straightforward, easy-to-understand text that is free of any errors or typos. Don’t publish a wall of text; instead, keep the info digestible in bite-sized paragraphs with bullet points highlighting key features. Summarize why your product exists, how it works, what it’s designed to do, who the ideal user is, and any key value points to drive the sale home. In order to generate engagement, i’s important to make sure the description includes relevant keywords that describe the product and what consumers will be searching for. 

Creating your first Amazon product listing can be exciting, but don’t let that excitement get the best of you! Incorporate all of the above and pair your PPC advertising strategy with a self-driving optimization tool to help your business succeed. Contact Trellis today to learn more about our services – let’s generate buzz and sales for every listing you have!

Areeba Khan

Areeba Khan

Areeba is the Marketing Manager at Trellis. A demand generation platform for leading eCommerce brands. Trellis offers an all-inclusive advertising automation solution to help brands find the 'right' customers across the world's largest online marketplaces.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Trending Posts

Understanding the Amazon Impression Curve

Understanding the Amazon Impression Curve

July 7, 2023
How to Improve Your GMV on Amazon?

How to Improve Your GMV on Amazon?

July 4, 2023
Using strategic ecommerce automation

Case Study: 450% Growth With Strategic 4P Automation

June 29, 2023

See how you rank among your competitors.

Get additional insights about your category with our live dashboard. 

Download Your Report

Choose To Sell More With Trellis

Book a Demo

Subscribe for growth tips and tricks straight to your inbox.

Facebook Instagram Linkedin Twitter Youtube

Get Started

  • Schedule a Demo
  • Sign Up
  • Pricing

Product

  • Advertising Automation
  • Dynamic Pricing
  • Product Content
  • Promotion

Solutions

  • Growing Brands
  • Established Brands
  • Agencies
  • Brand Aggregators

Company

  • About
  • Partners
  • Contact Us
©Trellis Corporation 2023 •  Privacy Policy •  Terms and Conditions
cross