Brand vs Non-Brand Analyzer
What it reads, how it splits, what comes back, what you can change.
- Customer search queries from the search term report
- Weekly performance for each query in the window
- Amazon, on the marketplace you choose
- Query contains your brand keyword, case-insensitive
- Everything else counted as non-branded
- Queries below your spend floor left out
- Spend, ad sales, impressions and clicks per week
- ROAS worked out from the summed figures, not averaged
- One row per week per brand type, sorted by week
- Lookback days, brand keyword
- Minimum ad spend, marketplace
- Changed on a run, and it reports only
Where the spend sits, brand against growth
Search term report · sample
Sample figures. Your own numbers appear the first time the skill runs.
Frequently Asked Questions
This skill reads your search term report and tags each customer query as branded if it contains the brand keyword you set, and non-branded if it does not. The match ignores case, so capitalisation in the query does not matter.
No. It only reports. It reads your search term data and hands back a weekly summary; every decision about budget or bids stays with you.
Spend and ad sales are summed for each week and each brand type first, then ROAS is worked out from those totals. Ratios are never averaged together, so a low-volume week cannot distort the figure.
What if my brand is misspelled in customer searches?
Yes. The output is already at weekly granularity, so repeat runs show whether branded queries are taking a larger or smaller share of spend and sales over time.
Every one of these runs on your own account.