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Find your winning and losing campaigns

Some campaigns carry the account and some quietly drain it. This sorts which is which, and what to do about each.

Ads
3 skills

500+ brands · $1.4B in ad spend under management

Flagged the day it turns

Losing campaigns flagged to turn off, winners flagged to scale, the day they turn.

Alerts, not a monthly review

Campaign verdict · sample

Campaign alerts checked dailyLIVE
Auto DiscoveryACoS spiked to 68%, winning no new queries
Turn it off
flagged today · 3 wks before your review
Brand Defenseefficient, and winning 71% of its queries
Scale it
flagged today · while demand is up
Video Prospectinglosing the query it pays for
Fix targeting
flagged today
Timing is the whole game. A loser found at the monthly review has already bled three weeks of budget; a winner found then has half missed its window. Checked daily, each campaign is flagged the day it turns, with the move: turn off the losers, scale the winners, fix the ones slipping.

Illustrative analysis. Your view runs on your own account.

How it works

What is in it
Flagged the day it turns.
  • Watches every campaign daily, not once a month
  • Flags the losers to turn off and the winners to scale
  • Surfaces each the day it turns, with the move to make
  • Why it is hard by hand
    One number can't call it.
  • ACoS alone hides a campaign winning on brand and losing everywhere else
  • Ad-share and query win rate live in separate reports
  • Trend needs weeks of history no one lines up
  • What you do with it
    Keep, fix, or pull, on evidence.
  • Keep the winners and fund them harder
  • Fix the ones losing the query with a bid or targeting change
  • Pull the ones draining budget; you approve each move, or schedule it; automated bid action runs on the Trellis Bid Platform (Qinetix)
  • How often
    Monthly, and before you reallocate.
  • Run it before every budget reshuffle
  • A monthly pass keeps the verdicts current
  • On every account you point it at
  • If you run two campaigns and know them cold, this only confirms it. It earns its place across an account with more campaigns than you can hold in your head.

    Frequently Asked Questions

    Daily. A losing campaign is flagged the day it turns, not at the monthly review weeks later, so you turn it off before it drains more budget and scale a winner while its window is still open.

    ACoS alone rewards branded campaigns and punishes prospecting. Adding query win rate and trend catches the campaign that looks efficient but is winning nothing new.

    No. It hands you the verdict and the recommended move. You approve, or schedule the ones you trust; automated bid action runs on the Trellis Bid Platform (Qinetix).

    Amazon and Walmart, from your advertising and Search Query Performance data.

    Monthly, and before any budget reallocation, so the money moves toward the winners on current evidence.

    Fix is a campaign losing the query it should win, worth a bid or targeting change. Pull is a campaign that will not earn its budget no matter the tweak.

    Skills that support this use case.

    Decide the next move, from another angle.

    Decide what's next
    Campaign Scorecard
    Every campaign graded on efficiency, ad-share, and trend, with a keep, fix, or pull verdict.
    Standard
    Amazon
    Walmart
    Decide what's next
    Query Win Rate
    How much of the queries your campaigns target you actually win, from Search Query Performance.
    Standard
    Amazon
    Walmart
    Decide what's next
    Ad Sales Ratio
    Ad-driven share of sales per product, so you can see which have room for more spend inside your TACOS goal.
    Standard
    Amazon
    Walmart
    Related use cases
    Other work Qore runs alongside this one.
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    Decide which products to push
    Decide what's next
    Find products ads are carrying
    Cut waste
    Find wasted spend
    Related reading
    Advanced PPC Strategy
    The Best Amazon PPC Strategy for Each Stage of the Seller Journey
    Amazon SEO
    How to increase your Amazon ROAS?
    Advanced PPC Strategy
    How to Lower TACOS Without Killing Sales

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